Demand Generation Manager - Velvetech LLC : Job Details

From IT consulting to building custom tech solutions and integrating enterprise systems — our services span a full range of software development to accelerate your project delivery.

With high-level expertise in technologies, data, and processes, we ensure you get digital solutions that seamlessly integrate into your business environment to boost efficiency.

We understand the nuances of your business domain, standards, and regulations, enabling us to address your challenges effectively and help you maximize benefits.

We have accumulated extensive experience, with examples consolidated to inspire you and facilitate your decision-making process.

Each week, we publish articles based on our team's expertise and current industry trends to provide insights and inspire IT initiatives.

Beyond being a team of IT professionals, we foster a flexible and progressive environment to adapt to our clients' needs, earn their trust, and grow our expertise.

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Velvetech is an international company based in the US, with over 20 years of experience in software and hardware development for clients worldwide, especially in the US. As an official Microsoft Gold Partner, we are listed among the top 5 software development companies in Illinois, USA.

US clients include leading trading and financial organizations, insurance companies, healthcare associations, pharmaceutical and energy companies, equipment manufacturers, and hi-tech startups.

Our expertise encompasses consulting, development, implementation, and support of software solutions. We implement modern backend solutions supporting microservices architecture using technologies such as .NET Core, Node.js, Java, SQL Server, PostgreSQL, MongoDB, Redis, RabbitMQ. For web UI, we use React or Angular, and for mobile development — Swift, Kotlin, Java. Most systems are designed for cloud platforms like AWS, Azure, GCP, relying heavily on Docker, Kubernetes, with modern CI/CD pipelines using GitLab CI or TeamCity. In September 2021, Velvetech LLC became an official Training Provider of the International Institute of Business Analysis, enabling us to conduct quality training for Business Analysts and related roles.

Our principles are based on Agile methodologies, including Scrum and Kanban. Projects are managed via GitLab or GitHub, with teams collaborating through Jira, Confluence, MS Teams, and Slack. We stay current with tech trends and collaborate with startups in Machine Learning, IoT, Blockchain, FPGA, and AI.

About the Role: We are seeking a highly motivated Outbound Lead Generator to drive our outbound marketing efforts via email and social media. The ideal candidate will develop and execute strategic outbound campaigns aligned with our Ideal Customer Profile (ICP), craft compelling outreach sequences, and monitor and optimize campaign performance to generate leads and revenue. This role requires a solid understanding of B2B sales and marketing in the software industry, excellent communication skills, and the ability to manage multiple projects. You will work with leadership to define ICP, develop targeted messaging, and implement scalable outbound strategies that deliver measurable results.

• Collaborate with leadership to define and refine the ICP.
• Develop outbound strategies, including segmentation and messaging.

Campaign Planning & Execution:

• Design and execute multi-channel campaigns (email, LinkedIn, etc.) to generate high-quality leads.
• Create personalized outreach sequences for different buyer personas and stages.
• Manage campaign deployment from content creation to scheduling.

Performance Monitoring & Optimization:

• Analyze key metrics (open, response, conversion rates) to assess effectiveness.
• Conduct A/B testing on subject lines, messaging, and timing.
• Provide regular performance reports and insights.

Tool Management & Integration:

• Manage outbound tools like CRM (HubSpot, Creatio), email platforms (SmartLead, Apollo), LinkedIn Sales Navigator, and automation tools.
• Ensure seamless tool integration for streamlined workflows.
• Coordinate with sales and marketing teams to align efforts.
• Stay updated on industry trends and share insights.

• 3-5 years of experience in outbound marketing, demand generation, or B2B sales development.
• Bachelor's degree in Marketing, Business, Communications, or related field (preferred).

Skills

• Proven success managing outbound campaigns that generate qualified leads.
• Strong knowledge of email marketing, LinkedIn outreach, and lead nurturing.
• Experience with CRM and marketing automation tools (e.g., HubSpot, Creatio).
• Excellent communication skills, capable of crafting compelling messages.
• Analytical skills to interpret data and optimize campaigns.
• Self-motivated with good time management.

Preferred Qualifications

• Experience in a startup environment.
• Knowledge of A/B testing, email development, and data-driven strategies.
• Familiarity with SEO/SEM and digital marketing is a plus.
• Velvetech is among the TOP 5 development companies in Illinois, USA.
• Flexible working conditions and a cooperative environment.
• Challenging projects with growth opportunities.
• Training, certifications, and skill development supported.

We are a friendly group of 170+ professionals committed to high performance, responsibility, respect, and loyalty. We invest in our people's education, certification, and growth. You can choose your career path with our support.

Our employees work harmoniously, learning and progressing together, turning challenges into opportunities, and sharing success.

Join our friendly, professional team creating robust software solutions for our international clients.

Offices:

Miami: 18101 Collins Ave, Suite 1208, Sunny Isles Beach, FL 33160

Chicago: 5440 N. Cumberland Ave, Suite #150, Chicago, IL 60656