Database Marketing Manager - Ses Nev : Job Details

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Sierra Executive Solutions Inc provided pay range

This range is provided by Sierra Executive Solutions Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $95,000.00/yr

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Location: Onsite – Cripple Creek, CO

Salary: $90,000 – $95,000 annually

Employment Type: Full-time

About the Role:

We are seeking a data-driven and strategic Database Marketing Specialist with a strong background in casino and hospitality loyalty programs. This role is integral to driving guest engagement, retention, and revenue through targeted, data-informed marketing initiatives. You will be responsible for leveraging player data to design, execute, and optimize marketing campaigns across channels — with a primary focus on loyalty and rewards program effectiveness.

Key Responsibilities:

• Develop and execute targeted marketing campaigns using customer data from the casino loyalty program (e.g., players club).
• Analyze player database segmentation to improve personalization, offer optimization, and re-engagement strategies.
• Collaborate with marketing, analytics, and IT teams to design customer journeys and lifecycle campaigns (email, SMS, direct mail).
• Work closely with Loyalty Program managers to refine customer segmentation and promotional strategies based on ROI and play behavior.
• Oversee the performance of campaigns, ensuring accurate tracking, reporting, and optimization using KPIs like response rate, conversion rate, and revenue impact.
• Assist with database hygiene, list management, and integration of new data sources to enhance targeting accuracy.
• Maintain compliance with data privacy standards and gaming regulations.
• Present findings and actionable insights to leadership on a regular basis.

Requirements:

• 4–5 years of experience in database marketing within the casino or hospitality industry — preferably in a loyalty or rewards program environment.
• Hands-on experience working with player tracking systems (e.g., ACSC, CMP, IGT Advantage, Bally CMP, etc.).
• Proficiency with CRM tools, campaign management platforms, and marketing automation tools.
• Strong analytical skills with advanced proficiency in Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).
• Familiarity with direct mail, email marketing, SMS marketing, and omnichannel campaign strategies.
• Excellent communication skills and ability to work cross-functionally.
• Bachelor's degree in Marketing, Business, Statistics, or related field preferred.

Preferred Qualifications:

• Experience with casino management systems and hospitality CRM platforms.
• Exposure to campaign A/B testing, control group design, and ROI attribution models.
• Working knowledge of GDPR/CCPA or other data privacy regulations.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Analyst
• IndustriesGambling Facilities and Casinos, Hospitality, and Marketing Services

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