Data Insights Analyst - Highwire : Job Details

As a vital member of the Highwire Intelligence Group, the Data Insights Analyst will be instrumental in providing actionable, data-driven insights that empower client strategies. If you have a passion for exploring the intersection of data, technology, and communications, and you're eager to help shape a leading agency capability, this role is designed for you.

Key Responsibilities:

• Data Analysis & Insights: Conduct in-depth analysis of social media, web, and traditional media data to uncover insights that guide strategic communications and marketing decisions.
• Media Monitoring & Listening: Create and implement Boolean queries to track conversations on social media and online news platforms, pinpointing emerging trends and themes.
• Data Visualization & Storytelling: Design and present engaging data stories and visualizations using tools such as Google Sheets, Google Slides, PowerPoint, and Tableau to effectively communicate key findings.
• Performance Measurement: Utilize analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) to evaluate content performance and offer actionable recommendations for improvement.
• Market Research: Execute market and competitor analysis to build foundational knowledge and reveal new opportunities.
• Automation & Tools: Employ tools like Excel, Quid, and AI-driven platforms for streamlined data collection and analysis.
• Collaboration: Collaborate closely with internal teams, including account leads, to integrate data insights into comprehensive communication strategies.

Qualifications:

• Experience: 2-5 years in analytics, ideally within PR, marketing, or advertising, focusing on the technology and healthcare sectors.
• Technical Skills: Expertise in Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software (e.g., Quid, StatSocial, SimilarWeb).
• Data-Driven Mindset: Strong passion for working with data to derive actionable insights and the ability to translate findings into practical recommendations.
• Communication: Exceptional verbal and written communication skills, adept at presenting data in a clear and persuasive manner.
• Attention to Detail: Highly organized individual with excellent time management skills and a sharp eye for detail.
• Critical Thinking: Proficient in identifying trends and employing data to solve strategic challenges.
• Digitally Savvy: Well-versed in social platforms and current trends within digital and social media.

What You'll Gain: Experience in working with high-profile clients, exposure to the latest analytics techniques, and the chance to shape impactful strategies in the technology and healthcare industries.

Highwire Perks:

• Competitive salary and merit-based bonuses and promotions
• Hybrid work model with excellent vacation policy
• Participate in Empower Hours on Fridays
• 401K Match, medical and dental benefits/FSA
• Paid parental leave and commuter benefits
• Home office equipment stipend
• Annual growth mindset stipend for books and exhibitions
• Technology reimbursement and wellness benefits
• Donation match, mentorship, and employee referral bonuses
• Quarterly Highwire fun events in a dog-friendly work environment
• An uplifting and supportive environment with ample opportunities for learning and growth