Data Analyst - University of North Carolina at Greensboro : Job Details

Posting Details Position Information Position Number 998039 Functional Title Data Analyst Position Type Staff Position Eclass EP - EHRA 12 mo leave earning University Information Located in North Carolina's third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal - helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University's 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B. Primary Purpose of the Organizational Unit University Communications elevates UNCG's reputation, advances institutional strategy, and fosters community pride through integrated communications and marketing initiatives aligned with its public mission as a student-centered research university. The department develops and executes strategic marketing and communications programs that enhance visibility, engage key audiences, and convey the University's distinctive value. Working collaboratively across schools, colleges, and administrative units, University Communications manages advertising, analytics, branding, sponsorships, social media, digital engagement, and market research to drive enrollment, build awareness, and strengthen relationships with stakeholders. Position Summary The data analyst supports University Communications by managing a high-quality, strategically aligned, and timely data measurement and reporting program. This role manages the collection, integration, and analysis of data across multiple websites, digital channels, and platforms to inform communications strategy and decision-making. The role is responsible for delivering actionable insights, developing reports, and facilitating search engine optimization (SEO) strategies to drive the visibility, engagement, and effectiveness of UNCG communications initiatives. Minimum Qualifications

• Bachelor's degree in communications, marketing, data analytics, or a related field or equivalent combination of education/experience.

Additional Required Certifications, Licensures, and CertificatesPreferred Qualifications

• Demonstrated experience with Google Analytics, Google Tag Manager, Google Data Studio, and Google Sheets.
• Proficiency with digital analytics platforms, email marketing tools, and social media measurement tools.
• Familiarity with SEO strategies, keyword research, and content optimization best practices
• Strong problem-solving, analytical, and quantitative skills with the ability to interpret data and provide actionable insights.
• Proficiency in Excel, PowerPoint, and other reporting and visualization tools.
• Excellent communication skills, including the ability to explain data insights to non-technical audiences.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Ability and willingness to learn new technologies quickly and adapt to emerging analytics tools.
• Knowledge of Associated Press style guidelines.
• Experience with database management or design.
• Familiarity with advanced SEO techniques and tools.
• Experience using media monitoring and reporting platforms (e.g., Cision, Talkwalker, or Brandwatch).
• Working knowledge of content management systems and HTML.

Special Instructions to ApplicantsRecruitment Range Salary commensurate with experience Org #-Department Info Technology Services - 23101 Job Open Date 10/07/2025 For Best Consideration Date 10/10/2025 Job Close DateOpen Until Filled Yes FTE 1.000 Type of Appointment Permanent If time-limited, please specify end date for appointment.Number of Months per Year 12 FLSA Exempt