Customer Marketing Manager - Genentech : Job Details

Why Genentech

We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity, and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.

About this Marketing Role

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers—responsible for informing positioning using insight-driven marketing strategy, creating compelling customer-led content, and designing integrated customer experiences in partnership with networked teams such as Customer Engagement and Genentech Business Operations. They strategically use resources and networks to drive patient outcomes and fuel future breakthroughs.

Key Responsibilities

• Align with the Ophthalmology value proposition and customer positioning, autonomously optimize marketing campaigns, and support the execution of the Ophthalmology value proposition and end-to-end customer experience.
• Analyze customer insights to assess needs, adapt marketing activities, and inform the integrated customer experience.
• Identify and collaborate with internal and external resources (e.g., agencies, vendors) to support marketing strategies and activities.
• Create marketing content independently, including branding, logos, core messaging, and campaign collateral.
• Design and deliver seamless end-to-end customer experiences in partnership with teams such as Customer Engagement and Business Operations.
• Develop promotional messages and resources for field-based channels, coordinating with non-personal messaging.
• Partner with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure compliant and effective promotional tactics.
• Support marketing campaigns across multiple platforms, spanning various customer types (e.g., payers, healthcare professionals, organized customers).
• Measure marketing performance using indicators like customer satisfaction and outcomes to optimize activities.
• Contribute to organizational initiatives that impact the broader marketing function and organizational goals.
• Manage Congresses and Professional Society relationships, including meeting coordination.
• Communicate professionally with customers to ensure positive experiences aligned with organizational values.
• Participate in flexible work teams across the network based on expertise.
• Set work priorities, manage timelines, and select methods for new projects.

Foundational Competencies

Marketing Managers are expected to perform at a foundational level in the following areas:

• Customer Understanding
• Competitive Value Creation
• Strategy Development
• Integrated Campaign Development
• Project & Vendor Management
• Content Development & Approval
• Execution Readiness
• Delivery & Optimization Across Channels
• Measurement & Iteration

Minimum Candidate Qualifications & Experience

• Bachelor's degree
• One year of marketing experience or an MBA
• Minimum of 4 years of work experience, including at least 2 years in commercial roles (e.g., market access, marketing, sales, or customer insights)

Additional Desired Qualifications

• Graduate degree (MBA or related)
• Experience in relevant industries such as pharmaceuticals or biotech
• Experience in creating strategies that strengthen market positioning and drive high-value outcomes

Location

• Based in South San Francisco, CA with a hybrid schedule (3 days on campus)
• Relocation assistance not available

Roche Operating Principles

• Put Patients First
• Follow the science
• Act as one team
• Embrace differences
• Accelerate learning
• Simplify radically
• Make impact now
• Think long term

The salary range is $128,700 - $238,900, with potential bonuses and benefits. For accommodations, please contact us via the provided form.