Customer Experience Lifecycle Marketing Manager - Ebsco Subscription Services Espana SL : Job Details

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Date: Jul 31, 2025

Location:

Birmingham, AL, US, 35242

Onsite or Remote: Hybrid

Company Name: PRADCO Inc.

Headquartered in Birmingham, Alabama, Moultrie (www.moultrieproducts.com ) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them.

Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. As a business unit of EBSCO Industries (www.ebscoind.com ), we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup

We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team.; Grow or Die

Moultrie is looking for a hands-on, customer-obsessed Lifecycle Marketing Manager to bring our customer experience strategy to life.This role sits within the Customer Experience team and is focused on designing, building, and launching lifecycle campaigns that deepen engagement, improve retention, and drive long-term customer value. You'll collaborate closely with our Senior Manager of Customer Experience, who leads journey mapping and strategic planning, to ensure that each initiative aligns with key customer behaviors and business priorities.

While the CX team defines the vision and high-value actions, you'll be responsible for turning those strategies into targeted, high-performing campaigns across channels like email, SMS, in-app messaging, and push notifications.

• Translate customer experience strategy into actionable lifecycle programs across onboarding, activation, adoption, upsell, reactivation, and retention.
• Build and manage multi-channel campaigns using email, SMS, in-app messaging, push notifications, and social media, tailored to specific customer behaviors.
• Write clear and engaging campaign content, including subject lines, in-app messages, and calls to action, aligned with our brand voice.
• Create or coordinate visual assets using tools like Canva or Figma to ensure consistent and polished presentation.
• Use customer segmentation and behavioral data to personalize messaging, improve timing, and optimize campaign performance.
• Work closely with the Senior Manager of CX and cross-functional teams to ensure campaign alignment with customer journeys, product launches, and support initiatives.
• Support initiatives that drive high-value customer behaviors and contribute to increased retention, feature adoption, and customer lifetime value.
• Monitor campaign results, analyze performance data, and use insights to improve future lifecycle strategies.

• 3–5+ years of experience in lifecycle, CRM, or retention marketing with a strong focus on existing customer engagement.
• Proven track record executing campaigns in platforms like Klaviyo, Iterable, Braze, or similar.
• Strong writing skills and the ability to develop compelling, brand-aligned messaging across multiple formats.
• Proficiency in segmentation, personalization, and behavioral targeting.
• Basic design capability using Canva, Figma, or similar tools for quick-turn asset creation.
• Collaborative, highly organized, and proactive in driving work across multiple teams.
• Analytical thinker with experience using campaign performance data to guide optimization.

Preferred Qualification

• Background in IoT, mobile-first, eCommerce, or lifestyle brands
• Familiarity with High-Value Action (HVA) frameworks and journey mapping
• Experience working with Customer Data Platforms (CDPs) or event-driven lifecycle tracking
• Knowledge of retention KPIs, including churn rate, reactivation rate, and LTV
• Comfort designing and analyzing A/B tests across channels
• Exposure to short-form or video content for in-app engagement or feature education

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law

Nearest Major Market: BirminghamJob Segment: User Experience, Marketing Manager, CRM, Telecom, Telecommunications, Technology, Marketing