Creative Services Director - Nexstar Media Group : Job Details

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The Creative Services Director is responsible for developing and leading the overall marketing strategy of the station, and for designing the promotions that will achieve the objectives of that strategy.

• Provides leadership for the promotions team
• Makes decisions regarding hiring, evaluation, promotion and termination of employees
• Develops and executes promotions strategies to enhance station competitiveness
• Manages and leads the department to create new and profitable events
• Manages recruitment and development of talented promotions team members
• Prepares budgets and approves budget expenditures
• Resolves customer complaints regarding promotions
• Plans and directs staffing, training, and performance evaluations to develop and control promotions programs
• Plans, executes and tracks revenue-generating marketing and promotional events and contests that take place on-air, online and on-site
• Creates and reviews operational records and reports to assess the efficacy of promotions
• Creates client promotions and promotional proposals with members of the Programming and Sales teams
• Performs other duties as assigned

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Fluency in English
• Excellent communication skills, both oral and written
• Minimum five years' experience in media promotions
• Valid driver's license with an acceptable driving record
• Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them
• Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment

• Seniority levelDirector

• Employment typeFull-time

• Job functionMarketing and Sales
• IndustriesBroadcast Media Production and Distribution

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