Creative Director - Raycon : Job Details

Overview

Mission: We're on a mission to make Raycon the most loved electronics brand in the world where every product feels joyful, effortless, and personal. We're hiring a Creative Director to architect a high-impact creative engine that drives growth, unlocks precision, and elevates every customer touchpoint.

Growth: Profitable growth with 4+ million customers and international expansion.

Location

New York, NY. Hybrid: 1 day remote, 4 days in office per week.

Compensation

Competitive base + discretionary bonus + equity options.

Team

Oversees a team of five creative professionals across content, design, packaging, and video. Collaborates closely with marketing, product, and leadership.

Why Now

We're hitting major inflection points. Raycon is transitioning from a high-growth startup to a globally recognized brand. We need a Creative Director who can define our next era of visual identity and campaign storytelling. This role is critical to shaping brand perception across touchpoints.

You'd be a fit if

• A proven track record of designing and directing high-performing visual creative for a fast-paced consumer brand
• Proficiency in leveraging data and analytics to inform creative decisions and optimize visual assets for measurable results
• A strong portfolio showcasing both exceptional brand development work and a clear understanding of performance marketing visuals
• Expertise in visual storytelling, typography, color theory, and layout, with an ability to translate complex ideas into compelling visuals
• Excellent leadership, communication, and organizational skills, with experience managing and developing a creative team
• You're fluent in both brand storytelling and performance-driven creative
• You're data-informed but never data-paralyzed
• You thrive in bottoms-up environments and believe in customer-first design

Key Responsibilities

• Performance-Focused Visual Strategy: Develop and execute a data-driven creative strategy across Meta, TikTok, and YouTube, translating metrics like ROAS, CTR, Thumbstop Rate, and Hook Rate into weekly creative optimizations.
• Strong Brand Visual Development: Champion and evolve Raycon's brand identity by translating messaging into powerful, consistent visuals that strengthen market presence and brand equity.
• Detailed Creative Execution: Oversee and improve the full creative production process—from concept to delivery—for campaigns, ads, social content, website visuals, packaging, and product.
• Campaign Delivery: Manage campaign timelines and asset delivery across teams, ensuring on-time, on-brief execution that meets both creative and performance targets.
• Team Leadership: Lead, inspire, and mentor a lean 5-person team, fostering a collaborative environment that drives innovation, efficiency, and continuous improvement.
• Cross-Functional Collaboration: Partner with marketing, product, and leadership teams to ensure creative aligns seamlessly with business objectives, product launches, and campaign goals.
• Strategic Brand Partnerships: Collaborate with brand partners to develop and execute cross-licensing opportunities that expand reach, generate revenue, and elevate market positioning.

What Success Looks Like

• Brand recognition and consistency improves across all channels
• Conversion and engagement metrics increase on key campaign creatives
• Creative team productivity and morale improve
• Stakeholders have clarity on brand guidelines and asset timelines

Why work at Raycon

• Impact: Your work shapes how millions of customers perceive and engage with our brand
• Autonomy: Own creative direction across channels
• Team: Grounded, ambitious, and kind coworkers who GSD

Company Values

• Customer First
• Think Big
• Raise the Bar Every Day
• GSD: Get Sh*t Done

Perks and Benefits

• 50% team discount on Raycon products
• $1,500 annual L&D stipend + $200 for cultural events
• Monthly team lunch, snack budget, March Madness bracket

Equal Employment Opportunity

Raycon is an Equal Opportunity Employer. We believe that no one should be discriminated against because of differences such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. All employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Salary and Employment Details

NYC Base Salary Range: $120,000 - $180,000 USD. This role is also eligible for bonus compensation and employee benefits.

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