Creative Director, Influencer - Omnicom Media Group : Job Details

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Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.We're seeking a bold and culturally fluent Creative Director, Influencer Content to lead the creative vision for influencer-driven storytelling on a high-profile agency of record account. This leader will shape how one of the world's most iconic home improvement brands shows up across creator-led platforms - translating brand ambitions into culturally relevant, insight-led campaigns that breakthrough in a fast-moving social landscape.This role sits at the intersection of brand strategy, cultural relevance, and creator influence - owning creative leadership across influencer content and activations while ensuring creative excellence from concept to execution.Key ResponsibilitiesDevelop and Drive Creative Strategy

• Translate brand priorities into compelling influencer campaign platforms that connect with core audiences and inspire action
• Lead creative concepting for always-on and tentpole influencer initiatives, ensuring ideas are insight-driven, socially native, and platform-relevant
• Continuously evolve influencer creative approach in alignment with broader marketing strategy and retail rhythms
• Draw upon Omni creator data and Q cultural insights, to shape creative strategy and implementing storytelling through influencer media

Oversee the Creative Process

• Own end-to-end creative development - from briefing and ideation through production and post
• Guide cross-functional teams, including art direction, copywriting, and content production, to ensure creative excellence and brand consistency
• Serve as the creative voice throughout internal and client-facing milestone presentations

Cross-Agency Integration & Influence

• Ensure influencer content ladders up to holistic brand platforms and receives the same level of creative consideration and polish
• Partner with brand and media AORs to champion influencer creative as a strategic channel within integrated campaigns
• Act as a consultative partner in shaping how influencer shows up across omnichannel retail and marketing moments
• Implement key findings from Omni learnings and Q insights into the development of influencer content strategies, driving culturally relevant and performance-optimized storytelling across influencer media channels.

Content Governance & Quality Control

• Establish and maintain clear creative guidelines tailored to influencer content while protecting brand integrity
• Review and approve influencer creative, ensuring alignment with brand standards, tone of voice, and legal compliance
• Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to translate to client business.

Innovate Through Activation

• Concept and lead one-of-a-kind experiential or onsite activations rooted in influencer collaboration
• Bring creative flair and strategic clarity to programs that drive buzz, content creation, and brand heat
• Inform and elevate creative guidance through Omni, ensuring influencer storytelling resonates authentically with target audiences

Qualifications

• 8-10+ years of creative experience, with 3+ years focused specifically on influencer, social, or digital-first creative
• Strong portfolio showcasing storytelling across influencer platforms (Instagram, TikTok, YouTube, etc.)
• Experience working within or across large integrated brand or agency teams
• Proven track record of leading creative development across influencer activations - from scrappy to large-scale productions
• Experience with onsite and/or experiential brand activations
• Exceptional communication, presentation, and stakeholder management skills
• Deep understanding of cultural trends, creator economy, and audience behaviors across platforms

You're a Fit If You Are...

• A boundary-pusher who sees influencer as more than a media channel - it's a creative opportunity to humanize a brand
• A collaborative leader who can unite teams under one vision, even across complex, multi-agency ecosystems
• A strategic thinker who can distill insights into action-driving ideas
• A champion for creators and creativity, passionate about shaping culture through content

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.Compensation Range$150,000—$150,000 USDThis role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.Review Our Recruitment Privacy Notice

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionDesign, Art/Creative, and Information Technology
• IndustriesAdvertising Services

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