Our Boston based client is looking for a Copywriter with previous experience writing for high end real estate, luxury goods or fashion. You'll be working marketing collateral, B2B presenations and emails for a variety of high end locations for this client.
Responsibilities
- Establish and evolve brand voice, language style guide and copy best practices in accordance with brand values and mission
- Deliver key design/product stories and help amplify these stories across channels while ensuring the messaging reflects the brand and business objectives
- Provide copy that is smart, engaging, revenue-minded, and empathetic to the customer journey/mindset
- Manage content calendars and define standard for maximizing content success on all channels
- Manage copy production for a high volume of time-sensitive product and brand marketing collateral, spanning across both print and digital channels
- Work with marketing, e-commerce, and product teams to develop multi-channel assets (including email campaigns, social, direct mail, presentations, etc.)
- Monitor consistency of materials and ensure they are within established copy guidelines
- Produce error-free content and own the proofreading and fact-checking process
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- 3+ years of experience in copywriting for digital, social media, and print channels
- Experience writing for a luxury goods, fashion, high end real estate or home brand preferred
- Understanding of online marketing best practices including email campaigns, SEO, SEM and keyword targeting.
- Understanding of the relationship between words, photography, video, and graphic design
- Exceptional writing, verbal communication, and proofreading skills
- Excellent communicator and dedicated cross-functional partner