Content Strategy Manager, Lifestyle - Hearst Corporation : Job Details

Lead and execute the SEO strategy for both brands, focusing on growing high-value engagement and conversion (e.g., affiliate commerce, newsletter signups, memberships). Collaborate with editorial leaders to develop and refine daily, weekly, and monthly content plans that generate meaningful engagement across site, newsletters, and social/video platforms. Monitor industry trends and real-time news to identify timely and relevant content opportunitiesalways backed by audience insights. Translate performance data into clear, actionable strategies across commerce, subscriptions, and audience development. Use tools like Google Analytics, Looker, SE - Mrush, SimilarWeb, and others to assess performance, identify gaps, and develop smart, testable experiments. Facilitate ongoing SEO and content strategy training across teams and act as an internal ambassador for best practices. Lead regular cross-functional meetings to share insights, track experiments, and celebrate wins with editors and lea...Strategy, Manager, Content, SEO, Business Services