Commerce Media Search Marketing Associate Manager - Pepsi : Job Details

Campaign execution: Create & execute paid search campaigns across multiple retailer platforms and Pepsico brands Track to paid search budgets by platform by brand, analyze campaign data to achieve business goals Optimize campaigns at regular cadence to hit key KPIs Identify test and learn opportunities and lead test execution Campaign planning: Conduct estimation for annual and monthly budgets Ensure deployment of best practices across all paid search activities Proactively seek out new opportunities to grow search campaigns via new ad groups, creative testing, landing page optimizations, enhanced automation tests, and keyword expansion Reporting and optimization: Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions Liaise with cross functional teams (Sales, Marketing, DTX, etc.) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search Test and measure au...Associate Manager, Search, Marketing, Media, Commerce, Manager, Manufacturing, Business Services