Commerce Marketing DTC Analyst - Pepsi : Job Details

Lead, develop, execute, measure, and optimize CRM strategy for Gatorade and core brands in collaboration with Brand Marketing, Strategy and full cross-functional team. Manage planning calendar and cadence across brand tentpole and core moments, working cross-functionally with internal stakeholders to make key decisions rooted in business objectives. Execute all campaign journey planning and sends within Salesforce platform. Working knowledge of Salesforce Marketing Cloud, is a plus. Build strong partnership with cross-functional team and agency partners, while being a subject matter expert. Analyze performance data to deliver clear, thoughtful recommendations for future campaign optimizations. Candidate should have hands on experience working inside a CRM platform and have experience driving improvements, efficiencies around content management systems and workflows. Elevate omni-channel collaboration between key stakeholders, working effectively within a matrixed team to deliver a synt...Marketing, Analyst, Commerce, Salesforce, Manufacturing, Business Services