Channel Director, Social Media - Butler/Till : Job Details

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Recruiting and Talent Professional at Butler/Till

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Channel Director, Social Media will lead the evolution and execution of Butler/Till's Social Media offering, with a core focus on paid media strategy and performance. This senior-level role requires deep expertise in social media activation, AdTech, and performance marketing, paired with a strong understanding of how to translate insights into scalable, impactful solutions for clients and the agency.

The Channel Director will drive operational excellence across campaign execution, champion innovative use of platforms and technologies, and elevate the agency's presence as a thought leader in the space. As both a strategic and hands-on leader, this individual will play a critical role in refining processes, shaping best practices, and mentoring internal teams while collaborating cross-functionally to expand the scope and sophistication of Butler/Till's social media capabilities.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Enforce performance excellence across paid social campaigns

Key Responsibilities:

• Strategize, refine, and enforce processes that drive quality and precision in campaign execution.
• Develop, implement, and standardize optimization strategies, techniques, and workflows to maximize performance.
• Create best-in-class tactical plans for new and existing clients that align with industry best practices for paid social.

Key Outcome: Increase the scope and sophistication of the agency's social media capabilities

Key Responsibilities:

• Identify and integrate new audience, data, and reporting partners into the existing tech stack, demonstrating measurable impact.
• Operationalize and promote advanced platform-specific strategies across major social platforms (e.g., Meta, TikTok, Reddit, Snapchat, LinkedIn, X [formerly Twitter], Pinterest, etc.).
• Establish and champion standardized processes for high-performing influencer marketing campaigns.
• Advance and refine measurement practices to enable comprehensive attribution and reporting of social campaign performance.

Key Outcome: Provide thought leadership in social media

Key Responsibilities:

• Serve as a public-facing subject matter expert by representing the agency at conferences, on panels, podcasts, in articles, and other industry-facing forums.
• Educate and consult with clients to communicate the value and strategic advantage of Butler/Till's social media offerings.
• Lead internal knowledge sharing by regularly updating stakeholders on social media trends, platform changes, strategies, and best practices.

Key Outcome: Engage, retain, and enable performance of talent

Key Responsibilities:

• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent.
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.
• Remove barriers to enable team outcomes.
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential.

QUALIFICATIONS

• REQUIRED
• Bachelor's degree in Advertising, Communications, Public Relations, Marketing or a related field
• 10+ years of experience in digital marketing, advertising, or media field
• 5+ years of leadership / supervisor experience
• Agency experience
• Significant experience with Paid Social campaign activation, including stewardship of budgets over $100k
• Experience with strategic tactical planning
• Experience in highly regulated industries preferred, such as Pharmaceuticals, Financial Services, Medical Insurance, Housing, Employment, Credit, or Political campaigns
• Experience with AdTech tools such Floodlights, Campaign Manager, Brand Safety, Google Analytics, Sprinklr, etc.
• Excellent verbal, written, and presenting skills
• PREFERRED
• Master's degree in business, marketing, or related field.
• Meta BluePrint Certification (Digital Media Associate)
• Relevant Certifications in other Social Platforms
• Google Certifications in Campaign Manager 360, GA4

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CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $81,000 - $113,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till's total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Advertising
• IndustriesAdvertising Services

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Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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