Brand Strategy Director New York (USA) Washington (USA) California (USA) Epic Games Posted a da[...] - Gamecompanies : Job Details

New York (USA) Washington (USA) California (USA)

WHAT MAKES US EPIC?At the core of Epic's success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it's building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we're always innovating.Being Epic means being a part of a team that continually strives to do right by our community and users. We're constantly innovating to raise the bar of engine and game development.MARKETINGWhat We DoWe deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.What You'll DoEpic Games is searching for an experienced Brand Strategy Director to define and evolve how Fortnite and our broader ecosystem shows up in the world. You'll lead the creation of brand positioning, platforms, and narratives that inspire global audiences, working closely with agencies and cross-functional teams to translate strategy into execution. From assessing brand perception to activating campaigns and measuring performance, you'll drive a multi-year strategy that connects millions of players to our growing universe of products and experiences.In this role, you willDrive brand strategy initiatives, including brand positioning, platform development, and market differentiation to support Epic's long term brand visionTranslate consumer insights into actionable strategies and marketing campaigns that strengthen brand perception and engagementPartner with internal cross functional partners in product, marketing, and insights to align brand vision with our player needsDevelop and manage a multi-year brand strategy that anticipates market trends and sustains our brand's leadership and relevanceWork closely with external agencies to develop and execute a compelling and coherent brand narrativeEvaluate and optimize brand performance through measurement and analytics to drive growthServe as a strategic leader and connector across functions, bringing teams together towards a shared brand vision and executing complex brand initativesWhat we're looking forProven brand strategist with 8+ years of experience in brand strategy and management, ideally with globally recognized consumer brands in gaming, entertainment, or technologyDemonstrated success in leading large-scale brand initiatives from concept to executionExpertise in building and executing brand platform, positioning, and value proposition that resonates with a global/diverse audienceExceptional communication and presentation skills, with the ability to articulate complex, creative, and brand concepts to senior leadershipStrategic and innovative thinking, translating brandy strategy into compelling creative execution/campaign that build brand equity and drive engagementDemonstrated expertise in collaborating with cross-functional teams - ability to unify everyone around a common creative goalA deep understanding of brand-building principles and the ability to leverage cultural insights to create resonant campaignsThis role is open to multiple locations across the US (including CA, NYC, & WA).Pay Transparency InformationThe expected annual base pay range(s) for this position are detailed below. Each base pay range is relevant only for individuals who are residents of or will be expected to work within the specified locale. Compensation varies based on a variety of factors, which include (but aren't limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic's generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).New York City Base Pay Range$187,594—$275,138 USDCalifornia Base Pay Range$171,961—$252,209 USDWashington Base Pay Range$156,329—$229,282 USDABOUT USEpic Games spans across 25 countries with 46 studios and 4,500+ employees globally. For over 25 years, we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.Like what you hear? Come be a part of something Epic!Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.