Brand Marketing Manager - Malibu Jacks : Job Details

TN - Lazerport2782 ParkwayPigeon Forge, TN 37863, USA

TN - Lazerport2782 ParkwayPigeon Forge, TN 37863, USA

Xtreme Racing Branson3600 W 76 Country BlvdBranson, MO 65616, USA

Xtreme Racing Branson3600 W 76 Country BlvdBranson, MO 65616, USA

Brand Marketing ManagerLocation: Pigeon Forge, TN or Branson, MOPosition Type: FT Salary

Company Overview :

Five Star Parks & Attractions is the largest privately owned operator of family entertainment centers in the United States, with 28 high-energy destinations across 13 states. Headquartered in Charlotte, North Carolina, the company has grown rapidly from just three locations in 2019 to a national portfolio of award-winning venues, including Scene75, The Track Family Fun Parks, Malibu Jack's, Fun Land, Celebration Station, Craig's Cruisers, and more. Recognized on the 2024 Inc. 5000 list at No. 299 for 1,408 percent three-year growth, Five Star Parks continues to lead the way in innovation, guest experience, and operational excellence in the amusement and hospitality sector.

Our venues fuse go-karts, arcades, bowling, VR, thrill rides, and immersive dining into vibrant, high-impact environments that inspire all generations to play, connect, and create unforgettable memories. We are rooted in a company-wide promise of being Safe, Clean, and Fun—demonstrating our uncompromising commitment to guest and team-member well-being, pride in welcoming and immaculate facilities, and a playful, edgy spirit that sets us apart. Internally, we foster a culture of integrity, accountability, inclusiveness, and performance, empowering team members to think boldly, own outcomes, and deliver Five Star moments every day. With the scale of a national platform and the heart of a local host, Five Star Parks is a dynamic workplace where operational excellence, innovation, and fun converge—every day is an opportunity to elevate play.

Job Summary :

Five Star Parks & Attractions is seeking a strategic, driven, and detail-oriented Brand Marketing Manager to lead and execute brand identity, marketing campaigns, and digital initiatives across multiple brands and locations. This position plays a pivotal role in ensuring brand consistency, market alignment, and optimized customer engagement across all properties. The ideal candidate will bring strong leadership, creativity, and data-driven insight to guide the brand's growth in a competitive industry.

Key Responsibilities:

Brand & Marketing Strategy• Serve as the brand steward for five unique brands, ensuring alignment with company standards and market expectations.• Develop and implement marketing strategies that drive customer acquisition, retention, and loyalty across eight locations.• Collaborate with corporate leaders, Regional VPs, and General Managers to localize campaigns while maintaining brand consistency.• Strategically write marketing copy for campaigns and ensure all content conveys appropriate messaging.

Digital Experience Management• Manage and update all website content using CMS platforms, ensuring accuracy, usability, and brand voice.• Coordinate with the web team to lead larger development projects and perform basic edits as needed.• Maintain digital content calendars to ensure timely updates across platforms.

Creative Oversight• Direct the creation and delivery of marketing materials including digital ads, social media graphics, email/SMS visuals, print collateral, and in-park signage.• Collaborate with graphic designers and creative vendors to ensure all outputs meet brand guidelines and appeal to target demographics.• Lead design direction for event and sales collateral in partnership with regional sales teams.

On-Park Marketing• Oversee the execution of on-location marketing initiatives, ensuring proper placement and messaging of all materials.• Ensure seamless coordination between park operations and marketing efforts.

Communications & Customer Engagement• Lead customer communications through email marketing and SMS platforms.• Segment audiences using CRM and automation tools to personalize messaging.• Monitor engagement metrics and continuously optimize communication strategies.

Data & Performance Reporting• Lead monthly and quarterly reporting on campaign performance, digital trends, and customer engagement KPIs.• Interpret data from multiple platforms to provide insights and strategic recommendations.• Work closely with analytics and finance teams to evaluate marketing ROI and align efforts with business objectives.

QualificationsRequired:• Bachelor's degree in Marketing, Business, or a related field.• 3–5 years of experience in brand management, digital marketing, or multi-unit marketing.• Proficiency in web CMS (e.g., WordPress), email platforms (e.g., Mailchimp, Klaviyo), and SMS tools.• Strong working knowledge of Adobe Creative Suite or Canva.• Exceptional organizational and communication skills.• Ability to manage multiple projects and meet deadlines independently.• Analytical mindset with experience interpreting performance data.

Preferred:• Experience in the family entertainment or hospitality industry.• Familiarity with cross-platform digital marketing strategies.• Strong creative sensibility and eye for design.

What Success Looks Like• Consistent execution of brand identity across all properties.• Tangible growth in customer engagement and marketing ROI.• Seamless internal collaboration and timely campaign execution.• Clear, compelling creative output that elevates brand presence.• Proactive identification of new marketing opportunities and operational efficiencies.If you're passionate about shaping and growing strong, resonant brands and want to play a key role in a dynamic and fun industry, we encourage you to apply and join the Five Star Parks & Attractions team!

Community Engagement & Local Networking• Stay attuned to local events and trends to align brand presence and marketing strategy accordingly.• Identify and execute cross-promotional opportunities with local businesses and organizations.• Build relationships with local partners, tourism boards, and business associations to strengthen community presence.• Actively represent the brand in the Pigeon Forge community through local networking events and industry associations.

Five Star Park & Attractions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.

We actively promote diversity and inclusion within our workplace and encourage candidates of all backgrounds to apply.

Notice of E-Verify Participation: Five Star Parks & Attractions participates in the E-Verify program.

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Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.