Brand Manager - ABRAMS : Job Details

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This range is provided by ABRAMS. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$85,000.00/yr - $90,000.00/yr

If you're looking to grow your career at a company where creativity meets legacy, ABRAMS is the place for you. As a trailblazer in illustrated publishing since 1949, ABRAMS continues to set the standard for beautifully crafted books across art, design, culture, and children's literature. We're looking for a Brand Manager to join our team. As Brand Manager, you'll serve as a strategic partner and brand steward across a diverse range of titles, authors, and imprints, encompassing Abrams' Adult and Kids divisions. This is not a campaign execution or project management role—it's a brand-centric role focused on alignment, clarity, and strategic guidance across the publishing lifecycle. You'll collaborate closely with Marketing, Publicity, Editorial, Sales, and Design teams to ensure every reader and industry touchpoint reflects a unified, compelling brand perspective. Your work will help establish, evolve, and scale best-in-class brand practices throughout the organization.Reporting to the Head of Brand Strategy, you'll play a pivotal role in shaping how Abrams builds and sustains meaningful brand experiences across our portfolio of all-star publishing brands like Diary of a Wimpy Kid, The Questioneers and Lightlark to licensed entertainment properties like Superman, Star Wars, and Avatar. You'll have the opportunity to help our brands evolve from a collection of titles to a cohesive brand ecosystem that readers recognize, trust, and love.What You'd Be DoingBrand Stewardship

• Act as the day-to-day guardian of brand strategy efforts, ensuring consistency in positioning, messaging, voice, and visuals across all internal/external platforms.
• Support Head of Brand on recurring internal trend updates/brand communications.

Strategic Partnership

• Work closely with Head of Brand Strategy and cross-functional teams to translate brand strategies into actionable guidance for pitches and presentations, campaigns, launches, partnerships and seasonal initiatives.

Insight-Led Positioning

• Support the Head of Brand Strategy with the execution of their brand positioning, audience segmentation, and messaging frameworks, utilizing your knowledge in market insights, cultural trends, and reader behavior.

Planning & Coordination

• Partner with Licensing Director to maintain and update strategic brand decks, one sheets, pipeline grid, launch calendars, and asset toolkits for key publishing and licensed brands

Alignment & Consistency

• Review creative, copy, and marketing and publicity campaigns where relevant to ensure brand alignment and help resolve discrepancies or inconsistencies in execution.

Performance Awareness

• Monitor brand performance metrics and qualitative signals to identify gaps, opportunities, and areas for improvement in brand presence and perception.

We're Looking For Someone Who Has

• 3–5 years of experience in brand management, brand strategy, or integrated branding roles, ideally within consumer products, entertainment, or lifestyle brands.
• Proven strategic and creative thinking abilities, with the skill to connect big-picture brand direction to detailed execution.
• Strong understanding of branding principles, including positioning, architecture, voice, and identity, and how these show up across digital, social, retail, and trade channels.
• Collaborative mindset and excellent communication skills, with the ability to guide, influence, and build alignment across cross-functional teams.
• Passion for books and storytelling, and curiosity about what inspires readers to engage and connect with brands.
• Experience in consumer products, demonstrating a true understanding of brand building rather than marketing or PR campaign execution.
• Bachelor's degree in a related field (e.g., marketing, communications, business, or design), or equivalent professional experience.

Highly Preferred Candidates Also Have

• Experience in publishing, media, or content-driven industries, bringing added insight into reader and consumer engagement.
• Background in entertainment or lifestyle branding, contributing to a broader perspective on brand resonance and cultural relevance.
• Experience with brand architecture and brand voice development, supporting cohesive storytelling across all touchpoints.
• Familiarity with global brand management, ensuring consistency while adapting to diverse markets.
• Advanced certifications in brand strategy or related disciplines.

This position is in New York, NY, and follows a hybrid work schedule, requiring in-office presence three days per week.The target salary for this position is $90,000 per year. The final offer will be determined based on factors such as experience, skills, and qualifications.What We Offer

• Generous paid holidays and Summer Fridays.
• Company-paid time off during Christmas week.
• Comprehensive health benefits, including short-term and long-term disability.
• Retirement savings (401k) with a company match and life insurance.
• Paid time off and professional development opportunities.

About ABRAMSFounded in 1949 as the first U.S. publisher to specialize in art and illustrated books, ABRAMS has a long-standing reputation for publishing visually stunning, critically acclaimed, and bestselling works. Today, ABRAMS continues to lead in the creation and distribution of high-quality books across a wide range of categories—including art, photography, design, fashion, entertainment, cooking, craft, and popular culture—as well as award-winning children's and young adult titles under imprints such as Abrams Books for Young Readers, Amulet Books, and Abrams Appleseed.Headquartered in the creative heart of New York City, ABRAMS is home to a passionate team of editors, designers, marketers, and publishing professionals who bring bold ideas to life in collaboration with celebrated authors, artists, chefs, photographers, and cultural icons. Our books are distributed globally and have helped shape conversations in classrooms, kitchens, museums, and living rooms around the world.ABRAMS is deeply committed to diversity, equity, and inclusion—both in the stories we publish and in the culture we foster. Through programs like the ABRAMS Amplify Award, we uplift and support underrepresented voices in children's publishing. Internally, we promote inclusive hiring practices and an environment where employees of all identities, backgrounds, and lived experiences are encouraged to bring their full selves to work.At ABRAMS, creativity, integrity, and collaboration are the foundation of everything we do. If you're inspired by books that make a difference and want to be part of a team that values art, impact, and inclusion, we invite you to join us. Learn more at abramsbooks.com.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesBook and Periodical Publishing

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