Brand Manager- Happy Elephant - Lakanto : Job Details

Join to apply for the Brand Manager- Happy Elephant role at Lakanto

Join to apply for the Brand Manager- Happy Elephant role at Lakanto

About Happy ElephantHappy Elephant is a natural home care brand that delivers effective, non-toxic cleaning powered by plants and fermentation science — without harmful chemicals or synthetic surfactants. Our mission is to provide people with safe, sustainable alternatives that work well and align with their values of health, simplicity, and environmental care.

Job TypeFull-timeDescriptionAbout Happy ElephantHappy Elephant is a natural home care brand that delivers effective, non-toxic cleaning powered by plants and fermentation science — without harmful chemicals or synthetic surfactants. Our mission is to provide people with safe, sustainable alternatives that work well and align with their values of health, simplicity, and environmental care.As part of the Saraya family of brands, we're proud supporters of the Borneo Conservation Trust, helping protect endangered wildlife and rainforest ecosystems. Happy Elephant is committed to responsible production and purposeful innovation, and we're looking for someone who's passionate about helping consumers make mindful choices at home.At Happy Elephant, we foster a collaborative, fast-moving environment where new ideas are welcome and our small-but-mighty team works together to build something meaningful. If you care about sustainability and smart design — and want to help grow a brand with purpose — we'd love to meet you.About The RoleAs Brand Manager, you'll lead the charge in telling Happy Elephant's story and growing our brand in the sustainable home care space. You'll work closely with marketing, creative, sales, and product development teams to bring our campaigns, launches, and ideas to life. This is a highly collaborative role that balances strategy, planning, and execution.What You'll DoBrand & Campaign Ownership

• Own and evolve Happy Elephant's brand identity, voice, and positioning
• Plan, build, and manage integrated marketing campaigns (digital, retail, email, social, and influencer)
• Write briefs and oversee content creation, including photography, video, packaging, and copy

Product Marketing & Launches

• Develop and execute go-to-market strategies for new products and seasonal campaigns
• Collaborate with R&D and sales on positioning, messaging, packaging, and launch timelines

Content, Digital & Channel Support

• Oversee ecommerce and Amazon brand presence, ensuring accurate, optimized listings
• Work with performance marketing to develop creative assets that align with campaign goals

Event & Community Activation

• Research, identify, and support opportunities for brand-aligned events and sponsorships
• Assist in planning and coordinating clean living expos, sampling events, and local activations
• Create brand kits and marketing assets for use at partner and industry events

Market Research & Strategy

• Track industry trends and competitors to inform strategic decisions
• Gather and apply customer insights to strengthen messaging and product fit
• Monitor performance metrics across channels and recommend improvements

RequirementsWhat We're Looking For

• 2-3 years of experience in brand marketing, CPG, or consumer product storytelling
• Strong project management skills; you're comfortable juggling multiple timelines
• Proven success launching or managing consumer products
• Clear communicator and creative thinker — someone who can connect the dots between vision and execution
• Strong attention to detail and ability to maintain consistency across channels.
• Experience in natural, sustainable, or refill-based product categories is a plus
• Familiarity with Asana, Canva, Klaviyo, Shopify, or other marketing tools
• Interest in ingredient transparency, eco-packaging, and responsible production

Benefits & Company Perks

• 27 Paid Days Off in Your First Year (12 Paid Holidays and 15 PTO)
• Excellent Medical, Vision & Dental
• Voluntary Short & Long Term Disability Coverage
• Optional 401K
• Optional HSA Matching Program
• Team Building Activities
• Free Products
• Meaningful work for a company doing good in the world!

Seniority level

• Seniority levelEntry level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesFood and Beverage Services

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