Brand Manager BTL - Freixenet Mionetto USA : Job Details

POSITION SUMMARY We are looking for a brand manager - below the line (BTL) to develop and execute marketing strategies that enhance brand visibility, drive consumer engagement, and strengthen trade relationships. This role requires a deep understanding of shopper behavior, category trends, and retail dynamics to create compelling in-store activations, POS materials, and trade programs. The brand manager will work cross-functionally with sales, trade marketing, and brand teams to ensure consistent messaging and execution across all BTL touchpoints. RESPONSIBILITIESBTL Strategy & Execution

• Develop, manage, and implement below-the-line marketing strategies aligned with brand and business objectives.
• Oversee the execution of in-store promotions, shopper marketing programs, and retail activations to drive conversion.
• Develop and implement trade marketing plans that support product launches, seasonal promotions, and key brand initiatives.
• Work closely with the trade director and sales teams to ensure seamless execution of BTL strategies at retail.

BTL Experiential Marketing & Activations

• Design and lead below the line experiential marketing activations, including in-store tastings, trade shows, on-premise activations, and sponsorships.
• Manage relationships with external agencies and event partners to ensure high-quality execution.
• Ensure all activations align with brand identity, compliance regulations, and industry guidelines.
• Collaborate with digital and PR teams to amplify event activations across social and media channels.

Retail & Trade Partnerships

• Develop strong relationships with retail and on-premise trade partners to drive sell-in and sell-through.
• Collaborate with national and regional account managers to tailor BTL programs to specific channel needs.
• Monitor competitor activity and provide insights to optimize in-store and on-premise presence.

OTHER DUTIES Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. TRAVEL Able to occasionally travel. MINIMUM REQUIREMENTS

• Minimum of bachelor's degree in Marketing or related field
• 5+ years marketing experience in Bev Alc, Consumer Packaged Goods, or on a Lifestyle Brand
• Marketing strategic approach and planning
• Solid understanding of the 3-Tier Distributor system, is a plus
• Ability to multi-task & prioritize to deliver results on time and on-or-under budget
• Ability to interact with all levels of management and personnel, locally and abroad
• Proven desire and ability to think strategically and creatively, coupled with financial acumen and strong analytical / problem-solving skills
• Solid experience in strategy/brand development, including brand positioning, shopper marketing and brand building activities. Ability to turn insights into marketing actions and recommendations
• Proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (Nielsen)

PHYSICAL REQUIREMENTS: Requires the ability to sit at a desk for extended periods of time, working with computers and other office equipment. COMPENSATION & BENEFITS: Base salary range: $100,000/yr. - $125,000/yr. exact compensation may vary based on skills, experiences, and location. ABOUT FREIXENET MIONETTO USA: At Freixenet Mionetto USA, our employee centered culture offers a collaborative and positive work environment with employee events as well as educational and growth opportunities. We have strong employee benefits and a generous time off program. Freixenet Mionetto USA, the US subsidiary of Henkell Freixenet, offers a comprehensive portfolio of premium, iconic sparkling wine brands from renowned producers around the world. Led by quality and innovation, the company ranks in the top sparkling wine companies in the US and globally. Visit us at www.freixenetmionettousa.com Freixenet Mionetto USA is an Equal Employment Opportunity Employer.