Brand Integration Director - Purdue University : Job Details

Purdue University Fort Wayne seeks to develop and nurture its diversity. PFW is committed to maintaining an inclusive community that recognizes and values the inherent worth and dignity of every person; fosters tolerance, sensitivity, understanding, and mutual respect. We strive to add hardworking people to our team. The Office of Communications and Marketing is currently seeking a Brand Integration Director.

• Develop and monitor analytics and key performance indicators to produce marketing reports and executive presentations on outcomes and recommendations on future performance or process improvements.
• Serve as a project manager and account executive to develop marketing strategies, creative concepts, and comprehensive execution plans.
• Develop marketing plans for key projects and initiatives.
• Develop, manage, produce, and evaluate content for strategic communications and marketing projects on initiatives that support student recruitment, enrollment marketing, student retention, and institutional reputation, visibility, and revenue.
• Ensure quality standards and accuracy are met at all stages of each project.
• Develop, launch, align, maintain, and analyze advertising and related social media campaigns across all channels.
• Work with consultants and vendors and collaborate with colleagues to develop proposals, budgets, and tracking while developing metrics, reports, and presentations.
• Identify opportunities and produce content and assets to support development of marketing plans and brand initiatives.
• Develop appropriate metrics and track results to gauge performance of advertising, marketing, and branding campaigns across platforms.
• Develop and maintain highly productive, collegial, trusting, and sustainable working relationships across the university. Often works across multiple campus departments and perceived boundaries to coordinate projects and achieve objectives.

• You have worked hard to earn a Bachelor's Degree in journalism, communications, marketing, public relations, design, organizational-leadership, or related fields.
• You possess at least 6 years of experience in marketing and communications.
• You have experience working in a creative team environment.
• You possess excellent interpersonal, written, and verbal communication skills.
• You have exceptional organizational skills, and the ability to manage multiple concurrent projects.
• You have the ability to build effective partnerships and have a commitment to diversity.
• You can work effectively in a team environment and are able to promote and ensure diversity, equity and inclusion in the workplace.

• Free tuition through Purdue University Global
• Fee remission for a traditional Purdue degree for yourself, spouse, and children
• Health, Vision, and Dental Insurance available on first day of employment
• Additional voluntary benefits
• Paid Time Off
• Live and work in an affordable, family-friendly community

Additional Information:

• Purdue will not sponsor employment authorization for this position
• A background and misconduct check will be required for employment in this position
• FLSA: Exempt (Not Eligible for Overtime)
• Retirement Eligibility: Defined Contributions Immediately

Purdue Fort Wayne is an EEO/AA employer fully committed to achieving a diverse workforce. All individuals, including minorities, women, individuals with disabilities, and protected veterans are encouraged to apply.

Purdue University is a public land-grant research university in West Lafayette, Indiana, and the flagship campus of the Purdue University system.