Brand Innovation Associate Manager (Menu Innovation) - Panda Restaurant Group : Job Details

Brand Innovation Associate Manager (Menu Innovation)

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Job Summary

The Brand Innovation Associate Manager is responsible for conducting brand innovation activities that drive business impact and bring the brand vision and strategy to life. This role supports the delivery of innovative programs based on a deep understanding of target guests, operations, market trends, product categories, and competitive insights. Responsibilities include conducting business impact analyses, managing cross-functional project teams, and contributing to brand innovation strategy and planning.

Key Responsibilities

Serve as the day-to-day project manager for key initiatives related to brand, sustainability, innovation testing, launches, legislative compliance, training, and team projects.

Manage projects effectively, ensuring results are delivered on time and within budget, with contingency plans and post-project reviews.

Contribute to strategic planning by analyzing guest, competitive, and category data to drive business results.

Conduct business impact analyses using various data sources to optimize activities and measure success, including impacts on revenue, profitability, and guest experience.

Participate in market research, product testing, and related marketing activities.

Communicate effectively and manage cross-functional teams and agency partners to meet project goals.

Keep management informed of project milestones and updates.

Provide deep consumer and product insights to inform communication strategies and successful product launches.

Act as a brand steward with a thorough understanding of brand architecture, positioning, and guest targets, ensuring consistent branding across all activities.

Benefits

• Hybrid work schedule
• 401K with company match
• Yearly bonus opportunity
• Comprehensive medical, dental, and vision insurance
• On-site fitness center, biometric screening, and flu shot clinic
• Discounts at Panda restaurants, theme parks, and gym memberships
• Paid time off starting at 15 days plus 7 federal holidays
• Educational assistance and scholarships
• Income protection including disability, life, and AD&D insurance
• Bereavement leave

Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• At least five years of marketing and project management experience, preferably in retail or hospitality
• Successful completion of required training programs
• Ability to obtain a Food Handler's Card within 30 days of employment

Compensation

Pay Range: $90,000 - $126,500 annually, determined by location and experience.

About Panda Restaurant Group

Founded in 1983 in Glendale, California, Panda Restaurant Group is the largest family-owned American Chinese restaurant chain with nearly 2,300 locations globally. We are committed to delivering exceptional Asian dining experiences and fostering a workplace that values family, diversity, and community involvement.

Equal Opportunity Statement

We are an Equal Opportunity Employer and do not discriminate based on protected characteristics. We support workplace accommodations and encourage applicants to reach out for assistance.

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