Brand Director - Mionetto - Freixenet Mionetto USA : Job Details

Mionetto is the #1 Prosecco brand globally and a cornerstone of our premium sparkling wine portfolio. We're seeking a consumer-obsessed, strategic, and entrepreneurial Brand Director to lead the U.S. business. Our largest and most influential market. This is more than a brand management role. It's an opportunity to shape the way people experience, share, and celebrate with Prosecco. You'll lead everything from brand strategy and national campaigns to breakthrough experiential programs and cultural partnerships that keep Mionetto at the center of modern lifestyle moments. Key Responsibilities:Brand Strategy & Equity Leadership. Own and evolve the U.S. brand strategy with a sharp focus on the consumer, cultural relevance, and growth. Define clear objectives across brand awareness, engagement, trial, and loyalty. Manage brand equity, architecture, and long-term positioning. Identify whitespace opportunities based on consumer insights, category dynamics, and competitive landscapeBusiness O...Brand Director, Director, Leadership, Team Leader, Strategy, Marketing, Manufacturing, Business Services