Brand Director - The Styled by Collective : Job Details
Brand Director
The Styled by CollectiveJob Location : California,MO, USA
We are seeking a visionary and hands-on Brand Director to lead The Styled by Collective through a critical inflection point. As we rebrand and evolve our product identity, you will own the full brand architecture, creative expression, and execution of this transformation. This role sits at the intersection of strategy, design, and storytelling—requiring excellence in both high-level thinking and precise execution. You will lead cross-functional initiatives including brand strategy, creative direction, website redesign, content development, and market positioning, while managing a high-performing brand and marketing team.
DescriptionReports To: Chief Revenue Officer
Dotted Line To: Chief Executive Officer
Type: Full-Time
About The Styled by CollectiveThe Styled by Collective is a fashion-tech and private client styling company transforming how modern clients engage with their wardrobes. Our proprietary digital platform and concierge-level services offer a revolutionary approach to wardrobe management, private approval ordering, and pre-order access. With technology at our core and luxury in our ethos, we empower clients to get dressed with intention, ease, and exceptional style.
Role OverviewWe are seeking a visionary and hands-on Brand Director to lead The Styled by Collective through a critical inflection point. As we rebrand and evolve our product identity, you will own the full brand architecture, creative expression, and execution of this transformation. This role sits at the intersection of strategy, design, and storytelling—requiring excellence in both high-level thinking and precise execution.
You will lead cross-functional initiatives including brand strategy, creative direction, website redesign, content development, and market positioning, while managing a high-performing brand and marketing team.
Key ResponsibilitiesBrand Strategy & Identity- Lead end-to-end rebrand process, including renaming, brand architecture, tone of voice, and visual identity
- Develop and maintain messaging frameworks and design systems across all customer touchpoints
- Oversee website redesign and ensure alignment with our technology-forward positioning
- Ensure brand consistency across UI/UX, packaging, marketing, and partnership materials
- Establish brand governance and approval workflows
- Conduct competitive benchmarking and market research to inform brand evolution
- Serve as internal brand steward and final creative approver
- Own integrated editorial calendar, content pipeline, and omni-channel marketing campaigns
- Manage internal brand and marketing team members across content, social, PR, and partnerships
- Oversee external-facing assets for investors, retail partners, and clients—including design and copy
- Build and maintain brand presence across platforms such as LinkedIn, Crunchbase, and TechCrunch
- Systematize version control, digital asset management, and analytics tracking
- Develop PR messaging, brand toolkits, and press materials
- Lead influencer, affiliate, and brand partnership strategy from vetting to execution
- Manage inbound partnership and collaboration inquiries
- Oversee brand activations, retail campaigns, and product launch events
- Lead branding workstreams for website redesign and content migration
- Ensure all digital content meets SEO, UX, and narrative standards
- Collaborate with engineering, SEO, and product teams to iterate and improve digital assets
- Guide brand alignment across UI/UX, onboarding, and in-app content
- Collaborate closely with the product team during development cycles
- Translate product features into compelling brand narratives and assets
- Direct creative development for client gifting, branded merchandise, and influencer capsules
- Oversee design, production, vendor management, and packaging
- 7+ years of experience in brand leadership, creative direction, or brand marketing
- Proven success leading rebrands, brand systems, and creative campaigns
- Strong storytelling, content creation, and strategic narrative development skills
- Experience managing internal teams and external agency partners
- Proficient in tools including Figma, Milanote, Google Suite, Shopify, Squarespace, Asana, and Canva
- Exceptional verbal and written communication skills
- Data-fluent with strong ability to analyze performance and inform brand decisions
- Experience in fast-paced, founder-led startup environments is a plus
- Background in luxury fashion, editorial, or design-driven consumer brands
- Strategic thinker with operational rigor and creative instinct
- Passionate about aesthetics, technology, and the future of luxury commerce
- Comfortable leading through ambiguity and shaping systems from scratch
- Obsessed with details, timelines, and the quality of the final product
- Opportunity to shape the future of a leading luxury-tech platform
- Dynamic and collaborative team environment with creative autonomy
- Competitive salary, full health benefits, and 401(k) matching
- Flexible remote/hybrid work environment and generous PTO
- Exposure to high-profile partnerships and premium brand activations
Please submit your resume, portfolio, and a short Brand Narrative & Strategy Exercise (details below) as a single PDF or presentation deck.
Brand Director ProjectObjective: Show us how you'd position The Styled by Collective as we evolve.
Required Sections:- Mission & Vision: Define our purpose and long-term ambition
- Brand Values: List 3–5 core values and how they show up
- Tone & Voice: 3 tone adjectives + 3 words we use vs. 3 we avoid
- Client Value Proposition: What do we offer emotionally and practically?
- Audience Snapshot: Describe one ideal client and one ideal retail partner
- Competitive Landscape: Pick 1 competitor and compare positioning
- Key Messaging Pillars: 2–3 pillars with supporting proof points
- Mini Launch Concept: One tagline + one launch theme
- (Optional) Brand Manifesto: 100–150 words to anchor our About page