Brand and Influencer Marketing Specialist - Corning : Job Details

In this role, you will collaborate with the director of marketing communications to create and implement marketing strategies that effectively promote the Corning Life Sciences family of brands, ensuring alignment with the needs of target audiences such as scientific researchers, biopharma teams, and bioproduction specialists. Additionally, you will manage brand campaigns, oversee influencer partnerships, work closely with creative teams, and analyze market trends to enhance brand equity and foster customer engagement. This role will support brand oversight by ensuring guidelines remain up-to-date and marketing campaigns align with brand standards. Additionally, the role will collaborate with an external agency to manage a scientific research-focused brand influencer program aimed at boosting brand awareness and driving sales. Responsibilities include identifying, engaging, and managing influencer partnerships, developing content consistent with brand messaging, and evaluating the perf...Marketing Specialist, Marketing, Communications, Social Media, Production Specialist, Specialist, Manufacturing, Business Services