Associate Director, Social Media Strategist (Trendspotting, Luxury Fashion & Beauty) - Publicis Groupe : Job Details

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

We are seeking an experienced hybrid Creator / Social Content & Engagement Strategist to join our 80+ person social practice within our fast-growing Consumer & Content Experience practice.

This role is for someone who gets fashion and beauty. You have a pulse on what's trending and you know how to translate that cultural momentum into strategies and content that are bold, relevant, and brand-right. Whether it's quiet luxury, cottagecore, or a “how to style your look under $100,” you don't just spot trends, you shape them.

You'll collaborate with Art Director/Producers & Creators to concept and create social-first content for a major retail brand, helping them show up with style, voice, and credibility across TikTok, Instagram, YouTube, and beyond.

This role focuses on spotting emerging trends, cultural moments, and opportunities to create agile, resonant content for audiences. As the go-to expert on digital culture, you'll help our retail client stay ahead of the curve and consistently relevant in a rapidly evolving landscape. Your avid curiosity will drive the discovery of the next wave of consumer behaviors, new community platforms, and first-mover opportunities on existing platforms.

• Trendspotting: Continuously monitor and analyze emerging social, cultural, and platform trends, identifying opportunities for brands to engage meaningfully.
• Moment Mapping: Develop frameworks for spotting and responding to real-time events, cultural shifts, and viral moments that align with brand values and objectives.
• Content Inspiration: Partner with creative/production teams to translate cultural insights into actionable content ideas that drive engagement and relevance.
• Platform Expertise: Stay updated on changes and innovations across major social platforms (TikTok, Instagram, X/Twitter, LinkedIn, etc.) to identify new ways for brands to connect with their audiences.
• Audience Insights:Leverage consumer data and behavioral insights to pinpoint the intersection of audience interests and emerging trends.
• Agile Planning: Collaborate with cross-functional teams to develop rapid-response strategies, ensuring timely and impactful content execution.
• Cultural Foresight: Create regular trend reports and briefings for internal teams and clients to inform and inspire brand activations.
• Fashion & Beauty: Maintain deep knowledge and passion for the fashion & beauty industry (designers, brands, collections, etc.)

• 7+ years of social media and digital experience at an interactive, advertising, public relations/communications, or other marketing agency
• Deep understanding of internet culture, subcultures, and the evolving ways audiences interact with brands online
• Extensive knowledge and passion for the Fashion & Beauty indusrty
• Ability to identify trends and translate them into strategic opportunities that align with brand goals
• Strong communication skills to inspire creative teams and stakeholders with clear, actionable insights
• Knowledge of social media platforms, their unique cultures, and how brands can leverage them authentically
• Comfort with data and insights tools to support trend identification and audience relevance.
• A proactive and nimble approach to work, thriving in fast-paced environments where responsiveness is key
• Understand basic research techniques and methodologies and use them to support development/execution of client campaigns
• Must have active accounts across key social media sites including, but not limited to, TikTok, Facebook, Instagram, X/Twitter, Snapchat
• Has established an understanding of digital in the marketing space (social, paid media, analytics, UGC, influencers, third-party listening) as well as having demonstrated proficiency with online tracking methodologies and measurement best practices
• A keen eye for detail, proactive disposition and process driven
• Ability to multitask and thrive in a fast-paced, dynamic environment
• Collaborative team player able to integrate with a diverse, talented agency team and the interpersonal skills needed to foster and build strong relationships with clients, vendors, platform representatives, etc.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $110,700- $165,485 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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