Associate Director, Retail Services - Publicis Groupe : Job Details

We are currently seeking an account service professional to support the VP, Partner in the management of the Western regional marketing communication efforts for five automotive brands. Responsibilities Partner with marketing clients to develop Tier 2 go-to market plans at the DMA level Develop marketing plans that maintain individual brand consistency while addressing market-specific needs Support the management in regional advertising/marketing efforts, including hands-on involvement with monthly campaign execution, regional marketing plans and special projects. Work with Business Center clients to develop local market messaging strategies given competitive actions and utilizing regional and national incentive programs to create tag messages to drive consumer traffic to FCA dealerships. Submit creative briefs and tagging requests monthlysometimes several times a month given multiple incentive change. Development and approval of incentive messages (including both featured and non-fea...Director, Retail, Associate, Marketing, Service, Legal