Associate Director, Programmatic (NY, 20717) - IPG Media Brands : Job Details

KINESSO is the technology-driven performance marketing agency that sits at the heart of IPG Mediabrands, providing actionable growth for agency partners and clients. We turn action into outcome for our clients, leveraging optimization, analytics, AI and experimentation. KINESSO brings together Matterkind, Reprise and Kinesso under one collective entity to serve as a powerful delivery engine in the industry. We offer offerings spanning performance marketing and data and technology, with an end-to-end engine of planning and optimization and data-driven strategy for social platforms, e-commerce, and curated marketplaces. The company has more than 6,000 employees working in more than 60 countries. Learn more at www.KINESSO.com.

Position Overview

We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provide guidance on audience strategies, optimization approach, and campaign architecture and serve as a key lead in expanding relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.

Responsibilities

• Accountable for the performance, development and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing
• Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager
• Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection
• Partner with the Campaign Manager to ensure relevant strategies are implemented and campaigns meet or exceed client goals
• Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated; owns accuracy of all reporting
• Develops long-term solutions for clients including custom data management solutions and data solutions

Required Skills and Experience

• Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes
• Experience building team leadership qualities and soft skills needed to manage up/down/laterally
• Experience working with and approving vendor selections and scopes and expertise in vendor selection
• Experience ensuring departmental standards & process are customized to fit the specific needs of assigned clients and are implemented across all campaigns
• Substantial experience designing reporting dashboards with ability to lead others in this work; strong presentation abilities to ensure results are clearly communicated
• Intermediate knowledge and skills in data analysis
• Confident collaborating with others and creating an environment to welcome others\' ideas
• Experience with Project / Account Management
• Advanced communication skills; clear and succinct communication
• KINESSO does not require candidates to have a college degree

Desired Skills and Experience

• Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
• Experience with managing existing business relationships, partnerships, and alliances internally and externally
• Proven ability to assess and rank issues and tasks in order of importance for taking action
• Intermediate/advanced knowledge of technology or measurement ad tech solutions, including platforms

We See You

At IPG Mediabrands, we foster a culture of inclusion and belonging. We emphasize shared values and behaviors, and pride ourselves on responsibility to clients, communities, and each other. We embrace differences and value the unique contributions of every individual. We encourage you to apply, as unique backgrounds and lived experiences are welcomed. We See You at IPG Mediabrands.

Business Overview

KINESSO is the technology-driven performance marketing agency at the heart of IPG Mediabrands, delivering growth for our agency partners and clients through optimization, analytics, AI and experimentation. We offer end-to-end planning, data-driven strategy for social platforms, e-commerce growth, and curated marketplaces. The company has more than 6,000 employees across 60+ countries. Learn more at www.KINESSO.com.

We See You

IPG Mediabrands is committed to fostering an inclusive culture and equal employment opportunities for all applicants and employees

Salary Range $120,000 — $130,000 USD

Employment Transparency: Mediabrands provides equal opportunity employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by law. This job description may be updated to reflect changes in duties or responsibilities. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions.

For applicants in the United States, if you require an accommodation to apply, please email [email protected].