Associate Director, Product Marketing - Cryptocurrency & DeFi - S&P Global : Job Details

As an integral member of S&P Dow Jones Indices' Cryptocurrency and DeFi Marketing Team, this position is responsible for leading product marketing initiatives that drive awareness, adoption, and engagement of S&P DJI's cryptocurrency and decentralized finance offerings. This role will focus on crafting compelling product narratives and content strategies that resonate with target audiences in the dynamic digital asset landscape.

As part of the broader commercial organization, Marketing is responsible for connecting product marketing activities (product launches, content creation, go-to-market strategies, and client education) to specific commercial outcomes. This role is essential in positioning S&P DJI as a leader in the digital asset space, leveraging essential data, research, and insights.

The individual will collaborate closely with product management, sales, and other marketing teams to ensure alignment and execution of product marketing strategies that drive revenue and market share.

Responsibilities:

As part of the global Marketing team, you will be responsible for leading product marketing initiatives and content creation efforts that connect Marketing activities to specific commercial outcomes, focusing on:

• Content Strategy and Development: Design and implement a comprehensive content marketing strategy that highlights S&P DJI's cryptocurrency and DeFi products. Create high-quality content, including blog posts, whitepapers, case studies, webinars, and educational materials that effectively communicate product features, benefits, and market insights.
• Product Positioning and Messaging: Develop and refine the positioning and messaging for S&P DJI's cryptocurrency and DeFi products. Craft compelling narratives that highlight the unique value propositions and benefits to various audiences, including institutional investors, fintech partners, and retail users.
• Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and enhancements. Collaborate with cross-functional teams to ensure successful rollout and market penetration of cryptocurrency and DeFi offerings.
• Market Research and Competitive Analysis: Conduct market research to identify trends, customer needs, and competitive landscape. Utilize insights to inform product development and marketing strategies, ensuring S&P DJI's offerings remain relevant and competitive.
• Account-Based Marketing: Engage with key partners and clients globally to promote awareness and adoption of S&P DJI's cryptocurrency and DeFi products. Develop tailored marketing strategies to nurture relationships and drive product usage.
• Performance Metrics and Reporting: Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives. Provide regular reporting and analysis to internal stakeholders to inform decision-making and strategy adjustments.

Qualifications:

• 7+ years of professional experience in product marketing within financial services, with a strong focus on cryptocurrency and/or decentralized finance preferred.
• Proven expertise in content marketing and content creation, with a portfolio of successful campaigns and materials that demonstrate effective messaging and audience engagement.
• In-depth understanding of blockchain technology, cryptocurrency markets, and the product development lifecycle.
• Proven track record of developing successful product marketing strategies and campaigns that drive measurable results.
• Bachelor's degree (Marketing, Communications, Business, or related field preferred).
• Exceptional interpersonal, written, and verbal communication skills, with the ability to convey complex concepts clearly and persuasively.
• Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.

Preferred Qualifications:

• Experience with product launches, go-to-market strategies, and account-based marketing in the cryptocurrency or fintech space.
• Familiarity with digital marketing channels and tactics, including social media, content marketing, and email campaigns.
• Analytical mindset with experience in market research and competitive analysis to inform product positioning.
• Ability to work collaboratively with cross-functional teams, including product management, sales, and external partners.

Flexible Working

We pride ourselves on our agility and diversity, and we welcome requests to work flexibly. For most roles, flexible hours and/or an element of remote working are usually possible. Please talk to us at the interview about the type of arrangement that is best for you. We will always try to be adaptable wherever we can.

Return to Work

Have you taken time out for caring responsibilities and are now looking to return to work? As part of our Return-to-Work initiative, we are encouraging enthusiastic and talented returners to apply and will actively support your return to the workplace.

Compensation/Benefits Information: (This section is only applicable to US candidates) S&P Global states that the anticipated base salary range for this position is $145,000 to $165,000. Final base salary for this role will be based on the individual's geographic location, as well as experience level, skill set, training, licenses, and certifications. In addition to base compensation, this role is eligible for an annual incentive plan. This role is eligible to receive additional S&P Global benefits.

About S&P Global Dow Jones Indices:

At S&P Dow Jones Indices, we provide iconic and innovative index solutions backed by unparalleled expertise across the asset-class spectrum. By bringing transparency to the global capital markets, we empower investors everywhere to make decisions with conviction. We are the largest global resource for index-based concepts, data, and research, and home to iconic financial market indicators, such as the S&P 500 and the Dow Jones Industrial Average. More assets are invested in products based upon our indices than any other index provider in the world. With over USD 7.4 trillion in passively managed assets linked to our indices and over USD 11.3 trillion benchmarked to our indices, our solutions are widely considered indispensable in tracking market performance, evaluating portfolios, and developing investment strategies.

S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics, and workflow solutions in the global capital, commodity, and automotive markets. With every one of our offerings, we help many of the world's leading organizations navigate the economic landscape so they can plan for tomorrow, today.

What's In It For You?

Our Purpose:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technologythe right combination can unlock possibility and change the world. Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments, and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:

We're more than 35,000 strong worldwideso we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all. From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We're committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We're constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:

Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you, so you can take care of business. We care about our people. That's why we provide everything youand your careerneed to thrive at S&P Global. Our benefits include:

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.