Associate Director, Patient Marketing - Sanofi : Job Details

Strategy. Create tailored and actionable omnichannel customer engagement strategy. Understand patient unmet needs regarding engagement. Create a robust and holistic view of the customer journey, including stakeholder mapping and influence network. Determine critical moments/barriers in the patient journey and aim content at overcoming those barriers. Cross-Functional Collab/ Influence. Senior level interactions are frequent, as well as making key brand decisions. Decision making responsibility related to the area of focus/expertise. Collaborate cross-functionally to align objectives to brand strategy. Execution. Design a hyper-personalized modular content plan that is unique, relevant, unified, and customized for target audiences. Establish clear objectives and metrics to measure total customer value and partner with analytics teams to track KPIs, performance analytics, and ROI by channel. Continuously optimize and identify new ways to improve customer engagement and education of disea...Director, Patient, Marketing, Associate, Customer Engagement, Business Services