Associate Director, Paid Social - Pharma - Kinesso : Job Details

Who we are: KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Who you are: You re a dynamic paid social expert who executes and supports campaigns, including but not limited to account setup, organization, and management. Passionate and driven, you excel at developing, optimizing, and communicating best-in-class digital programs across paid social and enjoy bringing campaigns to life for your clients. You re excited to grow your media career at an agency which values fresh ideas and creative thinking.

Responsibilities

• Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice and counsel as well as career development, training and motivating the team
• Recommend targeted, innovative media vehicles consistent with client s strategies and objectives
• Become an expert in the client s business and builds trusted partnerships with all levels of clients
• Develop, document, and implement Paid social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities.
• Oversee Asana for task management and team collaboration
• Key participant in strategic media planning and execution
• Accountable for oversight of team structure and all day-to-day operations within the team for Paid Social
• Recognize and act on opportunities to grow business
• Develop, document, and implement Paid social media best practices within client accounts
• Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)
• Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams

Required Skills and Experience

• Substantial experience in account management, planning, and/or performance media experience
• Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs in excess of $1mm annually
• Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
• Extensive experience writing and presenting relevant information
• Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
• Demonstrated ability to grow junior talent and help develop team skills / careers
• Knowledge of all social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams
• Reprise does not require candidates to have a college degree

Desired Skills and Experience

• Agency experience preferred

Employment Transparency

It is the policy of Reprise, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In complianc with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Reprise, please email [email protected].

About IPG Mediabrands:

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Matterkind, Mediabrands Content Studio, Orion Holdings, Rapport, Reprise, and the IPG Media Lab. IPG Mediabrands clients include many of the world s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.