Associate Director, Paid Media - Omnichannel - Direct Agents : Job Details

Direct Agents is looking for an experienced Associate Director, Paid Media to lead client accounts, deliver standout campaigns, and build impactful relationships. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals.

This NYC based role has a competitive salary range of $105,000 - $115,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.

We're seeking an Omnichannel Associate Director, Paid Media to lead and grow a portfolio of client relationships while managing a team of channel experts. You'll bring hands-on activation experience in at least one paid channel, sharp strategic thinking, and the ability to present complex media solutions with clarity and confidence. This is a high-impact, client-facing leadership role designed for someone ready to shape omnichannel strategy across a range of industries and business models.

• Lead strategic direction across multiple paid media clients, including search, social, programmatic, video, and emerging platforms.
• Own client relationships: Act as the senior day-to-day lead, guiding client conversations, delivering presentations, and ensuring media strategy aligns with their business objectives.
• Activate & Optimize: Maintain deep hands-on-keyboard expertise in at least one performance channel (SEM, paid social, programmatic, or others) and oversee executional excellence across all channels.
• Manage a team: Lead, mentor, and develop a team of media managers and specialists, ensuring growth, performance, and collaboration across accounts.
• Drive innovation: Translate client goals into cutting-edge media solutions, leveraging 1st party data, automation, and AI where applicable.
• Reporting & Insights: Oversee analytics, testing strategies, and performance reporting. Present clear, compelling narratives to internal and external stakeholders.
• Collaborate cross-functionally: Partner with creative, data science, influencer, and SEO teams to deliver holistic marketing programs.

• 5–7+ years of digital media experience, ideally in an agency setting.
• In-depth expertise in at least one paid channel (Search, Social, Programmatic, Retail Media, etc.).
• Proven success managing and growing multiple client accounts simultaneously.
• Strong people management skills — experience leading and developing junior to mid-level team members.
• Exceptional presentation and communication skills; comfortable leading meetings with senior-level clients.
• A strategic mindset with strong attention to detail, timelines, and KPIs.

• Experience with tools like Google Ads, Meta Ads Manager, DV360, SA360, or other media platforms and dashboards.

WHY DIRECT AGENTSWork-Life Balance

• 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
• Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
• Family Support: Comprehensive paid parental leave and family-friendly policies

• Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
• Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
• Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
• Modern Tech Setup: MacBook Pro and premium software tools

• AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
• Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
• Career Development: Shape your path through mentorship, training programs, and direct access to leadership
• Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation

• Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
• Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!