Associate Director, Omnichannel Strategy - Migraine - AbbVie : Job Details

The Associate Director for Omnichannel Strategy plays a critical role in enhancing marketing and customer engagement through innovative, insight-driven strategies. This position is pivotal in Business Unit Franchise teams while driving the evolution of omnichannel marketing strategies across various platforms. This role champions digital transformation, building a learning environment that embraces innovation, drives high performance, and enhances customer engagement. Key Responsibilities:Strategic Leadership:Evolve and refine omnichannel and digital marketing strategies to align with brand priorities. Define innovative use cases, inclusive of, AI/ ML, managing cross functional partners to develop, execute and measure (MABI, Lab, BTS, FPAT, APS etc)Strategic connector between brand marketing teams, the Marketing Analytics Business Insights (MABI) team, the Digital Lab, and agency partners. Integrate digital capabilities into brand strategies to drive personalized customer engagement an...Director, Strategy, Omni, Associate, Customer Engagement, Customer Experience, Business Services