Associate Director of Brand Marketing - Grocery TV : Job Details

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Meet GTVGrocery TV is the leading in-store retail media platform. Over 120 retailers partner with Grocery TV to modernize their stores and drive incremental revenue, while upholding a high-quality shopper experience. Grocery TV handles the complexities of operating an in-store media network so retailers can focus on what they do best—serving their customers. Reaching 1 in 4 Americans across nearly 6,000 stores, Grocery TV connects brands with real shoppers where nearly 90% of purchases take place. For more information, visit www.grocerytv.com.SummaryWe're looking for a Senior Brand Marketing Manager to play a big role in shaping how we show up as a company, whether it's in the market, on the stage, or online.This is a high-impact role for a creative, strategic operator who thrives in a lean team and brings both ideas and execution to the table. You'll focus on increasing brand awareness and shaping brand perception through key channels including events/conferences, PR, organic social, email, and corporate gifting.You'll partner closely with Sales, Design, Product Marketing, and Leadership to make sure every touchpoint reflects our brand values, stands out from the noise, and supports our business goals.ResponsibilitiesExperiential Marketing & Events

• Own strategy and execution for tentpole industry events and media agency activations, ensuring every experience is on-brand and speaks to our target audience.
• Manage event design, vendor coordination, and internal alignment with the support of an agency.

PR & Thought Leadership

• Partner with leadership to drive earned media coverage and build our company's thought leadership presence across key trade publications and speaking opportunities.
• Write and distribute press releases for major company announcements.
• Work with key opinion leaders to develop content for broader marketing campaigns.
• Manage our monthly newsletter from scheduling interviews with industry thought leaders to translating transcripts into LinkedIn and email content

Organic Social (LinkedIn)

• Manage our organic LinkedIn strategy and calendar, ensuring content is timely, brand-aligned, and engaging for retailers, brands, and media buyers.
• Collaborate with internal SMEs and copy contractor to develop thought-provoking, platform-native content.

Brand Moments & Corporate Gifting

• Manage our corporate gifting strategy aimed at deepening relationships and generating buzz.
• Support the team on bringing the brand into key moments in our customer's journey (example: onboarding)

Growth opportunities

• Help shape how a category-defining retail media company shows up in the world.
• Be at the heart of where tech, media, and retail intersect.
• Own meaningful brand work with real business impact, from company-level thought leadership to major event activations.
• Join a smart, motivated team that values autonomy, trust, and raising the bar.

Qualifications

• 5+ years of experience in brand or integrated marketing, ideally with exposure to both B2B tech and media/advertising or retail tech
• Proven ability to lead larger event activations end-to-end
• Excellent visual taste and strong written communication
• Confident project manager who's comfortable taking initiative and problem solving
• Collaborative, creative, and eager to experiment with new ideas while keeping execution tight and on-brand
• Comfortable working across internal and external teams, including designers, agencies, writers, and vendors
• Comfortable managing contractors/agencies

You'll Thrive Here If You're…

• Curious, always asking how we can make our brand clearer, sharper, more memorable.
• Committed to craft and excellence; you're willing to sweat the details others overlook.
• Ambitious, with a drive to build a standout brand in an emerging category.
• An optimist who brings good energy and great instincts to fast-moving challenges.

CompensationAs a part of our commitment to transparency, we use a market-based formula that provides consistency across roles & experience levels and publish all of our compensation data internally for our team. We're open to a range of experience levels for this position. Here are the annual salaries for each level:

• IC 4: $138,000
• IC 5: $151,000

In our initial conversation, we'll discuss what level best aligns with your experience.Interview Flow

• Apply

Apply and look for a response from our team about the next steps.

• Intro interview with people team

Our recruiter will give you a call to learn more about you and answer any questions you might have about our team or the role.

• Technical Interview with hiring manager

This will be a high-level conversation with your future manager. You'll meet with them to dive into the details of the position and your experience.

• Technical interview with the hiring team

We'll dive deeper into your technical abilities by meeting with your future teammates and completing a collaborative technical assessment.

• Values interview with collaborative teams

Chat with two people who work collaboratively with your role to give us a clear idea of how you'll work with others.

• Leadership interview

Last but not least, you'll meet with one of our co-founders to make sure your values and career goals align well with our team.Benefits and PerksOur environment prioritizes collaboration, respect, and partnership. One of the ways we show that to our team is through our benefits program.

• We were #871 on Inc. 5000's 2023 list of the fastest growing companies.
• We were named Best Startups Places to work for in 2024 & 2025 by Built In for both Austin and New York
• We were named Best Place for Working Parents in Austin in 2023 & 2024.
• 100% paid medical, dental & vision benefits
• Stock options
• Generous time-off programs (including 16 weeks of parental leave)
• Transparent with financials, salaries, promotions, and more
• Flexible work schedule
• Casual office attire
• Daily in-office meal stipend
• Twice a year summits

Ready to start?To connect with our team, complete our quick application, and we'll be in touch soon.Feeling imposter syndrome? Reach out to us!We're happy to help you better understand the role and what we're looking for.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesAdvertising Services

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