Associate Director of Brand & Integrated Marketing - Dr. Squatch : Job Details

Overview

Associate Director of Brand & Integrated Marketing – New York, NY (NoMad). This full-time, hybrid role reports to the Head of Jukebox and requires four days per week in the office. The base compensation range is $150,000 to $170,000, with compensation commensurate with experience and local market rates.

What You'll Do

• Brand Strategy & Expression – Define and evolve brand positioning, tone of voice, and visual identity; ensure consistency across packaging, retail displays, campaigns, and digital channels.
• Integrated Marketing & Campaigns – Lead integrated campaigns across DTC, retail, social, and PR; collaborate cross-functionally to deliver measurable revenue and brand equity.
• Product Marketing & Launches – Lead go-to-market strategies for new product launches, from messaging to activation; translate product benefits into consumer and shopper storytelling.
• Calendar & Planning – Own the annual marketing calendar for launches, campaigns, and cultural moments; align teams to maximize impact and sales.
• Consumer Insights & Engagement – Build customer personas and targeting; develop playbooks to grow loyalty, advocacy, and lifetime value.
• Measurement & Optimization – Define KPIs for brand awareness, equity, and revenue; monitor results and refine campaigns accordingly.
• Team Leadership & Development – Lead and mentor the brand marketing team; scale capabilities to support long-term growth.

About You

• 5–8 years of experience in brand marketing, integrated marketing, or product marketing (CPG, beauty, or personal care preferred).
• Proven ability to plan and execute integrated campaigns that drive brand awareness and revenue.
• Track record of leading product launches and retail activations.
• Strong creative intuition paired with analytical rigor; capable of dreaming big and measuring results.
• Experience working cross-functionally and influencing at all levels.
• Passionate about building brands that resonate with consumers and redefine categories.

Why Join Us

• Be part of a fast-growing brand at a pivotal stage.
• Help shape the voice, identity, and marketing strategy for Jukebox.
• Work in a culture that values bold ideas, creativity, and impact.
• Make your mark on a brand positioned to define its category in personal care.

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Who We Are and What We Value

Our core values drive a collaborative, bold, and innovative culture. We are Bold & Innovative — we rethink how things are done and push boundaries. We Play to Win — we hold high standards, ownership, urgency, and outcome focus. We are Team Squatch — we stay humble, help others, stay positive, and maintain approachable leadership.

We offer a competitive salary in a growth-focused environment with benefits including medical, dental, vision, 401(k) with company match, and PTO. Perks include healthy snacks, frequent company events, and free products.

EEO and Accessibility

For applicants with disabilities, reasonable accommodation will be made so qualified applicants may participate in the application process. If you need accommodations, please let us know when you submit your application. We comply with applicable EEO laws and encourage a diverse applicant pool.

Voluntary Self-Identification (Disability and Veterans)

We ask candidates to respond to voluntary self-identification surveys for government reporting. Completion is optional and will not affect your eligibility or hiring outcome. Further details and explanations are provided in the form and accompanying materials as applicable, including guidance on disability and veteran status.

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