Associate Director, Non-Personal Promotion (NPP) & Digital Marketing - TieTalent : Job Details

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About the Job

Job Title: Associate Director, Non-Personal Promotion (NPP) & Digital MarketingLocation: Cambridge, MA

About The Job

Sanofi Oncology aims to modernize customer engagement, delivering transformative therapies and meeting the evolving needs of oncology providers and patients. The Digital and NPP Marketing lead will develop and execute a digital-first engagement plan targeting healthcare providers (HCPs) through non-personal channels, overseeing digital content, channel optimization, and innovative digital solutions. This role reports to the Head of Marketing, US Oncology.

We are committed to transforming lives through innovation in healthcare, from R&D to sales, improving products, understanding unmet needs, and connecting communities.

Main Responsibilities

• Create and implement a digital engagement strategy aligned with brand objectives.
• Develop digital content that resonates with HCPs and adheres to brand standards.
• Manage digital platforms including websites, ads, apps, ensuring user-friendliness and engagement.
• Optimize digital channels using data analytics and performance metrics.
• Collaborate with omnichannel teams to ensure integrated digital efforts.
• Research and pilot innovative digital engagement approaches.
• Coordinate with GTMC omnichannel teams for alignment.

About You

• Bachelor's degree required; advanced degree preferred.
• Experience in marketing, preferably in oncology.
• Exceptional communication and analytical skills.
• Proven success in customer-centric marketing and leadership.

Why Choose Us?

• Work alongside a supportive, innovative team.
• Opportunities for growth and international mobility.
• Comprehensive rewards and health benefits, including parental leave.

Sanofi is an Equal Opportunity employer, committed to diversity. All qualified applicants will be considered without regard to protected characteristics.

#GD-SP #vhd

Compensation will be commensurate with experience. Benefits details available here.

Nice-to-have skills

• Digital Marketing
• Data Analytics
• Cross-functional Collaboration

Work Experience

• CMO / Head of Marketing
• Social Media
• Brand Management

Languages

• English

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Healthcare, Biotechnology