Associate Director, Non-Personal Promotion NPP and Digital Marketing - Sanofi : Job Details

Create and implement a robust non-personal promotion (NPP) strategy focused on digital engagement for HCPs, using the overall brand strategy plan as a guide. Ensure alignment with overall brand objectives, tailoring the approach to meet the informational and practical needs of providers. Lead the development of digital content that resonates with HCPs and enhances their engagement, ensuring relevance and adherence to brand standards. Design dynamic content adaptable to various digital channels, supporting consistent and cohesive HCP interactions. Oversee the development and management of HCP-facing websites, banner ads, search features, apps, etc. ensuring they are user-friendly, informative, and engaging. Drive continuous updates and optimizations to digital platforms to maintain relevance and improve the user experience. Collaborate closely with the US Oncology Account Marketing Lead on non-personal and digital initiatives involving Organized Oncology Accounts. Identify, design, and ...Director, Marketing, Associate, Digital, Personal, Digital Content, Business Services