Associate Director, Investor Marketing - Golub Capital : Job Details

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Hiring ManagerManaging Director, Head of Responsible Investing

Position Information

Department Marketing

Department Overview

The Marketing Department is responsible for planning and executing programs to grow revenue, increase market share and enhance the Firm's brand. The department focuses on strategic marketing initiatives across key stakeholder groups and leverages a wide range of engagement tactics to build recognition of Golub Capital as the premier firm in its markets. Key stakeholder groups include private equity sponsors, investors, financing partners and employees. Centralized departmental functions include marketing content and strategy, communications and PR, advertising, event management, digital marketing and creative services. The Marketing Department collaborates closely with Firm leadership, the Investor Partners Group, Human Resources and the Direct Lending and Golub Growth Teams to develop strategic marketing plans in line with business objectives.

This individual will be responsible for driving the development and implementation of the integrated marketing strategy with the Private Wealth Channel to facilitate investor engagement and elevate the Firm's brand with investors globally. The person in this role will collaborate closely with senior members on the Investor Partners' Group (IPG) and other senior business leaders at the Firm, with a primary focus on Private Wealth Americas (PWA), to develop targeted marketing and sales enablement programs aligned to business objectives. Investor Marketing tactics include: annual general meetings, conferences and sponsorships, digital and multimedia campaigns, email marketing, in-person and virtual events, gifting programs, the creation and distribution of marketing collateral, speaking engagements, thought leadership and education campaigns, webcasts and quarterly calls.

Responsibilities Include, But Are Not Limited To

• Partnering with PWA leadership to develop and manage annual marketing planning including establishing focus areas, goals, KPIs and budgets for the PWA business line
• Developing and executing targeted marketing plans that resonate with RIA and Wirehouse clients in close partnership with senior leaders and IPG business lines
• Ensuring marketing program KPIs align with business objectives and increase brand awareness
• Delivering Gold Standard results and client service for partners in IPG and Firm business leaders
• Supporting the development and implementation of brand messaging and content for investor events, speaking engagements and campaigns, ensuring communications are brand-aligned, accurate and engaging to the investor audience
• Cultivating a strong understanding of the Firm's investors, investment products and private credit as an asset class
• Development and ongoing maintenance of web, email and written content as it relates to owned channels
• Providing quantitative and qualitative reporting on program progress and effectiveness to the Head of Marketing and IPG business partners, recommending pivots to approach as informed by data-driven insights
• Staying current on industry best practices, market dynamics and the competitive landscape in private credit
• Applying creativity and analytics to develop new marketing initiatives, processes and modes of investor engagement that improve the Firm's investor marketing program
• Working closely with colleagues on the Marketing Team (across Brand & Content Marketing, Events, Digital, Creative Services and Operations verticals) and Communications Team to manage fully integrated marketing campaigns

Qualifications & Experience:

• Bachelor's degree required
• 10+ years of experience managing cross-channel investor marketing programs at a financial institution or asset manager
• Experience marketing alternative strategies to intermediary, RIA and private wealth investors (ideally private equity or credit)
• Understanding of private wealth fundraising and brand building functions and ability to develop investor marketing programs tied to business goals and KPIs
• Experience managing global marketing programs is a plus
• Strong project management skills and ability to manage multiple projects and deadlines in a fast-paced environment
• Exceptional attention to detail and strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Demonstrated ability to work well as part of a team in collaboration with multiple business partners including senior salespeople
• Meticulous attention to detail and a proactive attitude with a passion for delivering high-quality work
• Proficient in MS Office (Word, Excel, PowerPoint) required and familiarity with CMS systems (e.g., Seismic) is a plus
• Enthusiastic about working in office and creating a Gold Standard hybrid work culture

For New York Only: It is expected that the base salary range for this position will be $200,000 to $250,000. Actual salaries may vary based on factors such as skills, experiences and qualifications for the role. The total compensation package for this position may also include other elements and discretionary awards in addition to a full range of medical, financial and / or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation, sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, the employee will be in an ‘at-will position' and the Firm reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance, Firm or individual department / team performance and market factors.

Golub Capital is an Equal Opportunity Employer.

Due to the highly regulated nature of Golub Capital's business and because of the sensitivity of the information that all personnel have access to, Golub Capital performs extensive and thorough pre-hire screens to ensure that its personnel act with expected levels of integrity, professionalism and personal responsibility.

• Mid-Senior level

• Full-time

• Marketing and Sales

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