Associate Director, Global Marketing, Hemophilia A (ALTUVIIIO & ELOCTATE) - Sanofi : Job Details

Omnichannel Strategy & Execution. Develop and implement comprehensive omnichannel strategies that drive engagement across HCP and patient touchpoints for ALTUVIIIO,Partner with the Omnichannel and Digital Teams to define strategic plans for ALTUVIIIO. Establish and track omnichannel KPIs to measure campaign effectiveness and ROI - Digital Innovation & Content. Lead key digital and AI-related initiatives including Turing implementation. Serve as point to develop Gen-AI content. Work with cross-functional partners to develop integrated persona based customer journeys. HCP & Patient Marketing. Partner closely with the HCP Marketing Lead on the execution of the HCP core campaign, materials, and programs. Lead development of patient-directed program and materials with a focus on ex-US markets. Serve as key business partner for initiatives with corporate affairs. Lead congress promotional activities for ALTUVIIIO - Serve as global marketing lead for ELOCTATE, managing affiliate and SOBI alli...Director, Marketing, Associate, Customer Experience, Global, Business Services