Associate Director, Content & Creativity - Hearts & Science : Job Details

Associate Director, Content & CreativityAssociate Director, Content & Creativity

This is a hybrid role based in New York City or Chicago.

The Company:

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

The Content & Creativity team works with clients to develop custom, integrated, cross platform entertainment programs, creating deeper and consistent consumer engagement. The team taps into a broad network of digital publishers, production companies, television networks, movie studios, social platforms, and streaming networks to produce breakthrough storytelling from large-scale properties to smaller, original programs, covering all budget levels and brand program needs.

As Associate Director, you will help strategize, brainstorm, develop, and execute content partnerships, and will have the opportunity to work across multiple lines of business within Hearts.

You take a holistic view to drive smarter thinking that generates more interesting and richer territories for a brand to explore. You'll work in creative collaboration with all teams – including other members of the Content team, Experience Planning, and Investment - to inspire and inform the creation of culturally led content and experiences.

Strategic (Team Lead Support)

• Support and contribute to the overall vision and management of content experiences & entertainment initiatives on behalf of our clients
• Actively build out media opportunities that deliver on our clients' marketing and media objectives with networks, digital publishers, and more.
• Develop sound recommendations to clients, with provocative insights, big ideas, cultural proof points and compelling tactics
• Understand and implement approved measurement models to justify investment and quantify results from programs
• Develop close relationships with media strategy, investment, and external agency teams to align our team's content programs to broader strategic priorities and objectives
• Stay atop of current content, storytelling and technology trends and how those impact the client business
• Support the Senior Director & Executive Director with presentation materials, status updates, and ad hoc meetings to ensure successful communication with advertising and media clients and agency partners on a consistent basis

Execution (Lead)

• Serve as the day-to-day point of contact and content expert for clients, integrated agency teams, and partners to execute multiple programs across a calendar year, from insights mining to strategy to ideation to creative development to execution.
• Assist in the development and lead the activation of multi-platform distribution plans for programs across digital, linear and social
• Develop and execute timelines, manage production schedules, adhere to deadlines, set up/organize internal/client meetings, and enforce ongoing team communication throughout program
• Ensure pre, during and post program measurement and optimization plans align to KPIs and are in place for each program
• Manage internal and external work streams and production process for assigned projects during the creative development phase; development phase will require help with producing written and visual materials such as brand briefs to share with partners, client recommendations, program overviews, and more

Team Management

• Reporting to the Senior Director, you may also support the Executive Director based on assigned projects and client initiatives.

Thought Leadership

• Offer support to Hearts and Science Leadership on new business pitches, client POVs, and marketing collateral on an as-needed basis

Requirements

• Minimum 6 years' experience in branded content, integrated partnerships, or strategic partnership development (agency experience preferred)
• Proven analytical, strategic thinking, communication, client service and project management skills
• Exceptional project management skills, with ability to manage multiple work streams with strong quality control
• Experience working on an integrated team
• Ability to address challenges, work under pressure, follow-through and solve problems quickly in the face of challenges
• Ability to effectively and confidently communicate information in both verbal and written formats (Development of ideas, pitches, research and recaps, client presentations, etc.)

Values, Knowledge & Expertise

• Values you live by (that are also important to our client): Appreciation for doing the right thing, delighting in every moment, practicing kindness, and uplifting other team members
• Relentless pursuit of cultural zeitgeist and passion for all forms of entertainment
• Experience working with various marketing communication channels (including digital and social)
• Experience in concept development, production oversight, and foundational understanding of working with and managing media partners
• Understanding of the digital and social landscape
• Experience implementing effective measurement models, synthesizing data to prove value and program success
• Can manage peer level clients with a successful track record in account management and client service

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range: $70,000 - $125,000 annually.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing, Production, and Advertising
• IndustriesMarketing Services

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