ASSOCIATE DIRECTOR, BUSINESS DEVELOPMENT HOME HEALTH - Catholic Health Services : Job Details

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ASSOCIATE DIRECTOR, BUSINESS DEVELOPMENT HOME HEALTHFL

Hours: Monday to Friday - 8am to 5pm

Summary and Objective

The Associate Director of Business Development is responsible for maintaining and growing the Agency's client base through strategic sales planning, marketing, and creating business opportunities on behalf of CHS Home Health. This role involves developing and executing a comprehensive sales plan for the assigned region in conjunction with the Home Health Executive Director and Director of Business Development. The Associate Director will work closely with external referral sources to facilitate business growth for Catholic Home Health Services and assist in monitoring performance, identifying opportunities for improvement, and recruiting and training high-performing staff.

Essential Functions

• Partner with the Director of Business Development and Executive Director to develop, execute, and monitor a Regional Business Development and Marketing Plan for the assigned region/campus.
• Be responsible for census and admission growth and maintaining a budgeted census for assigned region.
• Review and analyze sales performance against referrals, admissions, and customer feedback.
• Maintain a current understanding of industry trends and technical developments affecting target markets.
• Evaluate the Agency's marketing strategies and advise management on effective strategies and necessary changes.
• Maintain a consistent presence in priority-identified referral sources; establish relationships with physicians, hospital case managers, and health system leaders.
• Work closely with a team of Clinical Intake Managers (CIMs) to ensure timely response and information transfer among team members and referral sources.
• Communicate and educate patients and families about Home Health options, benefits, and outcomes.
• Analyze sales and marketing outcomes to explore current and new opportunities for admission and census growth.
• Manage the collection and entry of data in the sales CRM and ensure the CIM team is sharing required information for seamless admissions.
• Serve as the liaison between referral sources, HH team, and patient navigation center.
• Develop reports to monitor the effectiveness of sales activities and identify new market opportunities.
• Assist in continuously monitoring performance and recruiting and training high-performing staff.
• Develop physician relationships and business opportunities through networking and focused marketing strategies.
• Represent CHS at conferences and marketing events to generate opportunities.
• Develop a culture of communication and teamwork among CHS facility leadership and the CIM team.
• Participate in marketing efforts to educate the healthcare community about home health programs.
• Represent CHS's brand in the community.

Other Duties

• Promote positive employee engagement, teamwork, and safe work practices.
• Provide onboarding and orientation to new employees as well as ongoing training to all staff.
• Maintain all required licensure, certifications, and training.
• Comply with all CHS policies and local, state, and federal laws and regulations.

Supervisory Responsibility

• This position will report to the Executive Director and may supervise a team of two CIMs.

Disclaimer

The job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Other duties may change or be assigned at any time.

EEOC Statement

CHS provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Requirements

Knowledge and Experience Requirements

• Bachelor's degree (BA or BS) in a field related to healthcare (preferred).
• Five years of experience developing and implementing a data-driven strategic sales plan in the Home Health or Post-Acute market.
• Intimate knowledge of the South Florida market, hospitals, physicians, ALFs, post-acute facilities, payers, and business opportunities.
• Knowledge of state and federal laws and regulations applicable to home health care.
• Experience collecting, analyzing, and trending data and creating reports.
• Experience with insurance processes and clinical documentation requirements.
• Strong communication & interpersonal skills, including negotiations and presentations.
• Knowledge of computer office/clinical software and business intelligence reporting.
• Self-directed and able to work autonomously with minimal supervision.
• Ability to read, write, and understand the English language.
• Current valid State of Florida driver's license.

Physical Requirements

• Must be able to lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds, walk, climb stairs or ladders, stand for extended periods of time, etc.
• Works in an office environment with a moderate to loud noise level.
• Subject to frequent interruptions.
• Works a schedule that may include weekends and holidays.
• Requires hand dexterity for data entry on keyboard.