Associate Director, B2B Marketing, Global Platforms & Automation - Pandora : Job Details

Associate Director, B2B Marketing, Global Platforms & Automation

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Associate Director, B2B Marketing, Global Platforms & Automation

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Join to apply for the Associate Director, B2B Marketing, Global Platforms & Automation role at Pandora

Who We AreSiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

Who We AreSiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.SiriusXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., SiriusXM Media spans across leading owned and operated audio platforms Pandora and SiriusXM; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.AdsWizz, a subsidiary of SiriusXM, is the leading global provider of digital audio and podcast advertising solutions. AdsWizz is the underlying monetization solution for well-known music platforms, podcasts, and broadcasting groups worldwide, giving advertisers or all sizes unprecedented access to premium and niche audio content. Through dynamic ad insertion, advanced programmatic platforms, and innovative audio formats, AdsWizz efficiently connects buyers and sellers for digital audio and podcast advertising. AdsWizz is a global company with a presence in over 40 countries.How You'll Make An ImpactSiriusXM Media and AdsWizz are redefining the future of audio advertising. As the Associate Director, B2B Marketing, Global Platforms & Automation, you will spearhead strategic sales marketing initiatives to drive customer adoption and revenue growth for SiriusXM Media's automated solutions (programmatic, retail media networks, and self-service), as well as AdsWizz's cutting-edge adtech platform (DSP, SSP, and automation tools).What You'll Do

• Lead and mentor a team of advertising and ad-tech experts, fostering a culture of collaboration, innovation, and professional growth.
• Develop and execute comprehensive sales marketing strategies to elevate SiriusXM Media among agencies and DSPs, and position AdsWizz as a preferred adtech partner for media buyers of all sizes, global enterprise omnichannel and broadcast publishers, professional podcast publishers, indie creators, and brand marketers.
• Create and oversee the development of high-impact sales and platform marketing materials—including narratives, pitch decks, one-sheets, webinars, white papers, infographics, and trade sponsorships—to drive adoption on both the demand and supply sides.
• Leverage market insights and industry trends to identify growth opportunities in programmatic audio, podcasts, connected home and car, retail media, and omnichannel advertising.
• Partner with Sales Research experts to develop proprietary studies that provide actionable insights for enterprise accounts.
• Deliver compelling presentations to internal teams, agencies, brands, publishers, and at industry events to drive engagement and adoption of programmatic and self-serve ad solutions.
• Contribute thought leadership through internal newsletters, B2B blogs, and industry trade publications, strengthening brand visibility and positioning.
• Collaborate cross-functionally with sales, business development, product marketing, PR, and customer success teams to ensure consistent messaging and maximize advertiser, agency, and publisher engagement.
• Equip sales and business teams with training, enablement materials, and marketing programs that address real-time challenges and accelerate adoption of programmatic ad solutions and platform capabilities.
• Expand industry presence through strategic sponsorships, panel discussions, and thought leadership initiatives at major adtech and programmatic events.

What You'll Need

• 8+ years B2B marketing, sales marketing, or product marketing within advertising, adtech, or programmatic media.
• 3+ years of experience managing and mentoring
• Technical understanding of the programmatic and ad tech ecosystem
• Ability to collaborate with cross-functional partners to accomplish our marketing strategy in a complex, fast-moving environment.
• Passion and proven ability to develop compelling original written content, including presentations, short-form content, case studies, webinars, and infographics.
• Experience translating complex adtech concepts into compelling sales narratives and marketing materials.
• Strategic thinker, results-oriented leader, and passionate about driving innovation in programmatic advertising.
• Digital audio advertising, podcasting, streaming media, or global business experience is a plus.
• BA in English, communications, marketing preferred.
• Must have legal right to work in the U.S.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $130,000 to $152,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.R-2025-04-41

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesEntertainment Providers and Broadcast Media Production and Distribution

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