Assistant Marketing Manager - Meiomi at The Wine Group The Wine Group Livermore, CA - The Wine Group The Wine Group : Job Details

Assistant Marketing Manager - Meiomi job at The Wine Group in Livermore, CA.

JOB SUMMARY: The Assistant Marketing Manager reports to the Senior Brand Manager, Meiomi and is based at our Livermore, CA location. An enthusiastic junior marketer who assists in brand-building initiatives utilizing data-driven insights, and who supports the Senior Brand Manager in developing key elements of brand planning with agencies and cross-functional teams to drive business goals.

This role is eligible for a hybrid work week (minimum 1x/week in Livermore office), and occasional travel as needed for photo shoots, tastings, in person meetings etc.

• Delivering Remarkable Innovation: Understands how to create a strong, cohesive concept via aligning product, packaging, and consumer idea. Delivers marketing ideas and integrated marketing programs which increase consumer engagement, brand affinity and brand growth.
• Creative Brand Marketer: Will direct graphic designers and vendors toward consumer needs. Intuitively gets brands and consumer motivations.
• Strategic Business Planning: Understands the construct and business drivers of a brand's P and L. Executes marketing plans against business priorities to achieve competitiveness and profitability.
• Leverages Insights and Analytics: Leverages appropriate data tools and resources to unlock actionable insights. Participates in development of KPIs and reports on performance metrics in clear, concise manner.
• Building Brands: Applies knowledge and insights regarding consumer target across all brand activities. Understands and articulates nuances of brand positioning.
• Supports brand program development and new product process with cross-functional teams and help develop sales tools, sales decks, tasting notes, merchandising and display standards.
• Effective Project Manager: Collaborates with cross-functional teams (external agencies/internal partners) to develop and execute key brand programs and sales tools.
• Clear Communicator: Has the ability to clearly communicate messages verbally and in writing. Can confidently present ideas to gain leadership alignment and/or key customer buy in.
• Culture Ambassador: Embodies a 'can-do' attitude and strives for continuous improvement. Excels in a fast-paced environment and embraces change.

• Bachelor's degree required, ideally in Marketing or Business.
• 2+ years' experience in Marketing, Sales, or Agency (Advertising, PR, Digital, Experiential).
• Strong grounding in CPG marketing best practices.
• Prior knowledge and/or experience with alcoholic beverages, or consumer packaged goods.
• Solid project management and time management skills with excellent attention to detail.
• Prior experience in data analysis, with the ability to make fact-based recommendations.
• Highly proficient in Microsoft Word, Excel, and PowerPoint.

Position operates in a professional office environment. Position includes travel to various industry and/or company events, up to 20% of the time. Ability to perform tasks requiring bending, stooping, standing, and twisting. Must be able to lift up to 40 lbs.

Hiring Salary Range Posted: $77,000 - $115,600. Actual compensation will be based on factors such as experience; skills, knowledge, and abilities; education; and other position related factors.

The Wine Group is proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.