Assistant Manager, Brand Marketing - Hanesbrands : Job Details

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As an Assistant Manager Brand Marketing at Hanesbrands, your days will be filled with strategic thinking, creative collaboration, and data-driven decision-making. You'll work closely with cross-functional teams to develop and execute compelling marketing campaigns that resonate with our diverse customer base. From analyzing market trends to crafting engaging content, you'll play a pivotal role in enhancing brand awareness and driving customer engagement.

How You'll Make an Impact

• Contribute to the development of comprehensive brand marketing strategies aligned with our business objectives.
• Manage and optimize digital marketing initiatives, ensuring effective brand presence across various channels.
• Collaborate with the creative team to develop compelling content that effectively communicates our brand message.
• Conduct market research and utilize insights to inform data-driven marketing strategies.

What You Bring

• Bachelor's degree in Marketing, Communications, or a related field with 5+ years of relevant experience — OR Master's degree with 3+ years of relevant experience. (An additional 4+ years of equivalent work experience may be substituted for a bachelor's degree)
• Proven experience in brand marketing or a related field.
• Strong understanding of marketing principles, digital marketing, and brand management.
• Proficiency with marketing analytics tools and software.
• Experience working in or with a marketing agency, including influencer marketing and partnerships, is preferred.
• Proficiency in graphic design software and content management systems is preferred.
• Excellent written and verbal communication skills.

Who is HanesBrands?

Come weave a better future with HanesBrands. Our hardworking, dynamic corporate culture focuses on people development, and making professional and personal growth possible for every associate. Work to win, knowing you have the resources and support you need to thrive as an individual and as our teammate.

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its full potential and deliver long-term growth that benefits all of its stakeholders.

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.

Do What's Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their full potential.

Our Commitment to Diversity

We do what's right. Our actions align with what we strive to do: to improve the lives of people, protect the planet and produce sustainable products. We are transparent with our actions, sharing information about the factors influencing our decisions. We've elevated the things everybody needs to feel comfortable in their everyday activities and in their own skin. Learn more about our bold diversity initiatives:

Competitive compensation package.

Comprehensive health and wellness benefits.

Opportunities for professional development and growth.

Inclusive and supportive work environment.

Company Overview

Join us at HanesBrands and be part of a team that values transparency, collaboration, and continuous improvement. Apply now and let's weave a better future together!

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesApparel Manufacturing

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