Assistant Director of Paid Media - Texas Tech University : Job Details

Campaign Management:Develop, execute, and manage paid media campaigns across Meta Ads, Google Ads, Spotify, LinkedIn, Disney Campaign Manager and other platforms. Optimize ad performance through continuous testing, monitoring, and tweaking of ad creatives, bids, and targeting. Utilize Google Analytics and other analytics tools to track, measure, and report on campaign performance. Analyze data to provide actionable insights and recommendations for improving campaign effectiveness. Generate regular reports to communicate performance metrics to stakeholders. Monitor and adjust spending to ensure campaigns stay within budget while achieving desired results. Collaborate with designers and content creators to develop compelling ad creatives that resonate with target audiences. Prepare SEO-driven web copy that serves as landing pages for digital campaigns, focusing on audience needs, campaign goals, and alignment with Texas Tech Universitys brand voice. Ensure web copy incorporates SEO best...Director, Media, Assistant, Campaign Manager, Education, Business Services, SEO