Assistant Brand Manager - Bilingual Korean/English - Macpower Digital Assets Edge : Job Details

Job Summary: We are seeking a highly motivated and detail-oriented ssistant Brand Manager to support our growing skincare brand. The ideal candidate is passionate about beauty and wellness, understands current skincare trends, and is eager to contribute to brand storytelling, campaign execution, and daily marketing operations. Work Hours:

• 5 days a week, 9 AM-6 PM or 10 AM-7 PM (EST)
• In-office 2 days per week

Key Responsibilities:

• Support new product launches, including concept development, copywriting, product positioning, packaging, sample coordination, competitive research, retailer submission decks, and go-to-market planning
• Collaborate with sales and retail teams to develop in-store and online promotions, ensuring alignment with brand strategy
• ssist in the planning, coordination, and execution of integrated marketing campaigns across digital, social, and retail channels
• Coordinate PR events, sampling activations, and pop-ups, handling logistics, timelines, and vendor communication
• Track SKU and campaign performance, preparing weekly/monthly marketing reports
• Compile the weekly 360 marketing deck (sales review, newness performance tracker)
• ssist with demand planning for new items (monthly) and inventory management for brand and channels
• Conduct competitive and trend analysis to inform campaign strategies and innovation planning
• Partner closely with cross-functional teams to enhance brand awareness, sales, profitability, and stock levels
• Lead brand initiatives and gain alignment on key strategies requested by the Brand Manager

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3-5 years of marketing experience, preferably in skincare, beauty, or Client industry
• Experience working with Sephora, Ulta, or beauty specialty channels
• Strong communication, organizational, and time-management skills
• Proficiency in Microsoft Office; experience with dobe Creative Suite, Canva, or Google Analytics is a plus
• Passionate about skincare and knowledgeable about beauty trends and consumer behavior
• Self-starter with a proactive attitude and a keen eye for detail
• Proven ability to apply nalytical thinking and data-driven decision-making
• Experience collaborating with R&D, Supply Chain, and Sales teams to develop innovative products with compelling storytelling and seamless execution

Preferred Qualifications:

• bility to read Korean (preferred); reading, writing, and speaking Korean is a strong advantage