Area Manager of Field Operations - ZipRecruiter : Job Details

Job Description

Overview:

As an Area Manager, you will oversee the performance and growth of multiple swim school locations (typically 3–6) by balancing strategic leadership with hands-on operational execution. This role is ideal for a results-driven leader who can align local execution with broader business goals. You will guide school leaders to deliver high-quality instruction, ensure operational excellence, and build strong customer and community relationships. This is a unique opportunity for a leader who thrives at the intersection of strategy and action.

Responsibilities:

Strategic Leadership

• Collaborate with the senior leadership team to translate company-wide initiatives into localized action plans and measurable KPIs.
• Develop and monitor strategies to drive enrollment growth, customer retention, and revenue performance across all assigned locations.
• Coach and support school leadership teams in the development of annual budgets, labor targets, and strategic marketing plans.
• Partner with leadership on competitive analysis and community insights to maintain a strong local presence and market share.
• Guide the implementation of brand standards, curriculum delivery, and operational systems that support long-term scalability and customer satisfaction.
• Evaluate financial reports and performance dashboards to identify trends, opportunities, and risks—and adjust strategy accordingly.
• Develop and implement strategies to cater to diverse demographics, ensuring inclusive and tailored services to meet the needs of different communities.
• Leverage effective local marketing strategies, maintain a strong social media presence, and build relationships within the community.
• Cultivate a collaborative relationship with the hosted partner to ensure smooth operations.

Operational Execution:

• Oversee day-to-day operations at each location, ensuring compliance with safety, cleanliness, brand presentation, and regulatory standards.
• Provide leadership and support to school managers on scheduling, staffing, facilities maintenance, and customer service.
• Monitor class mix, labor utilization, and space optimization to achieve operational efficiency.
• Conduct regular site visits to assess performance, deliver coaching, and ensure alignment with brand standards.
• Support recruiting, onboarding, and training efforts to build high-performing, mission-driven teams across all locations.
• Act as a culture champion—promoting accountability, recognition, and development within each team.
• Champion a customer-centric culture, ensuring high customer satisfaction through effective communication, issue resolution, and service standards to drive retention.
• Manage budgets effectively and implement cost-saving measures without compromising service quality or the brand.
• Cultivate a positive, inclusive workplace culture that encourages staff retention through team building, recognition, and growth opportunities.

Job Type:

• Full-time
• Pay: Based on experience, location, and volume impacts
• Weekdays, weeknights, and weekends required
• 40+ hours per week (seasonality may impact this)
• Work Location: Hybrid with travel
• Travel: Up to 75% visiting schools, meetings, and conferences

Requirements:

• Bachelor's degree in business administration, operations management, or a related field.
• 3-5 years in multi-unit operations management, ideally within the education, sports, or recreation industry.
• Proven track record of managing operations across diverse demographics and geographical areas, demonstrating adaptability and cultural competence.
• Strong leadership skills to inspire and align teams toward operational goals.
• Knowledge of safety and regulatory requirements related to aquatic facilities and compliance management.
• Excellent communication skills for effective collaboration with stakeholders.
• Ability to multitask in a fast-paced environment, being agile and proactive.
• Strong critical thinking and problem-solving skills.
• Must be able to lift 30 lbs. and stand for long periods.
• CPR, First Aid, and AED certifications required within 90 days of hire (training provided).
• Lifeguard and Certified Pool Operator certifications preferred.
• Aquatics management or swim instruction experience is a plus.

Benefits:

• Paid Training
• SafeSplash Brands Curriculum Certification
• Bonuses Opportunities
• Flexible Hours
• Free Swim Lessons for immediate family of employees
• Health Insurance
• Paid Time Off
• 401k

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