Annuity Product Marketing Lead - American Life & Security : Job Details

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American Life & Security Corp. provided pay range

This range is provided by American Life & Security Corp. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$110,000.00/yr - $130,000.00/yr

Additional compensation types

Annual Bonus

Direct message the job poster from American Life & Security Corp.

Human Resources Business Partner @ Midwest Holding LLC

Annuity Product Marketing Lead

We are seeking a strategic and analytical Annuity Product Marketing Lead to drive the development and execution of marketing strategies for our annuity product suite. This role is responsible for driving market growth, competitive positioning, and marketer/agent engagement through effective product messaging, sales enablement, and go-to-market (GTM) initiatives. The ideal candidate has deep knowledge of annuity products, and the insurance/retirement market, IMO, Broker/Dealer and Bank distribution channels paired with strong marketing acumen and leadership skills.

Summary/Objective

Strategic and results-driven Annuity Product Marketing Lead responsible for developing and executing go-to-market strategies, product messaging, and sales enablement initiatives to drive growth and engagement across annuity product lines. This role requires deep expertise in annuity products and distribution channels, along with strong leadership and marketing acumen to support cross-functional collaboration and campaign performance optimization.

Essential Functions

• Develop compelling messaging and value propositions for fixed and fixed indexed products tailored to target audiences including agents, consumers, and distribution partners.
• Lead the GTM planning and execution for new product launches and enhancements, ensuring alignment across product, sales, compliance, and marketing teams.
• Marketing Campaign Development
• Partner with creative resources and agencies to create integrated marketing campaigns including digital, print, webinars, and in-person events.
• Equip wholesalers, advisors, and distribution partners with the tools, collateral, and training they need to effectively position annuity products.
• Market & Competitive Analysis
• Monitor industry trends, competitor activity, and customer feedback to identify opportunities for differentiation and growth.
• Performance Tracking & Optimization
• Define KPIs and analyze campaign performance to inform strategy and improve ROI.
• Collaborate with Product Management, Sales, Compliance, Legal, and IT teams to ensure cohesive execution and regulatory adherence.
• Technology
• Leverage technology to optimize marketing execution, measure performance, and implement scalable strategies that support long-term growth.

Required Education and Experience

• Bachelor's degree in Marketing, Business, Finance, or a related field
• 5+ years of experience in product marketing, preferably in financial services or insurance
• Deep understanding of annuity products, including fixed, indexed, and variable annuities
• Strong project management skills and ability to manage multiple priorities
• Exceptional written and verbal communication skills
• Proven ability to translate complex financial products into clear, customer-centric messaging

Preferred Education and Experience

• MBA or advanced degree
• Experience working with broker-dealers, IMOs, or RIAs
• Familiarity with marketing automation platforms and CRM tools

Supervisory Responsibility

This position has no supervisory responsibilities.

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk and communicate with others. This may be over the phone, in person, or through email and messaging. The employee must be able to hear customers and agents over the phone. The employee is frequently required to sit, stand; walk, and use their hands and fingers to work with the computer, phones, filing cabinets, paperwork, etc.

Position Type and Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m. Additional hours as needed in order to complete tasks and meet deadlines.

Travel

Minimal travel is expected for this position.

Work Authorization/Security Clearance

Must be eligible to work in the United States.

AAP/EEO Statement

Midwest Holding is an Equal Opportunity Employer.

If you need assistance or an accommodation due to a disability, you may contact us at 402-###-####.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesFinancial Services and Insurance

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid paternity leave

Paid maternity leave

Tuition assistance

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