Account Manager, Programmatic - Spectrum Reach : Job Details

The Account Manager, Programmatic provides client and campaign oversight of programmatic deals sold by the National Programmatic Sales team. Expectation is to deliver on client needs and deepen partnerships across agency hold co programmatic buying teams, large in-house brand direct teams, and independent agencies.

This key team member is integral to ensure advertisers and agencies have a positive customer experience and help fuel Spectrum Reach programmatic revenue growth through consultative and technical approach. This role requires experience managing programmatic deals (specifically streaming/ CTV), working with agency holding companies and their respective programmatic buying teams, Yield and ad-ops collaboration, a strategic and analytical perspective, and client facing experience.

This role will report to the Senior Manager, Programmatic Account Management.

Major Duties and Responsibilities

Key Accounts

Serve as lead account manager on select hold cos, in-house buying teams, or independent agency

Provide campaign management, customer service, and partner with sales lead on select account(s)

Campaign Management

Manage the deals/ campaigns from start to finish and oversee deal performance and delivery is aligned with expectations

New deal setup for incoming agency and advertisers deals sourced by our team; taking specs agreed to by client, entering into system to create new deal IDs

Deal activation lead, ensuring new deals activated in timely manner, communicating internally to work through process and insure SLAs met, and updating client when deals are live or deal status

Troubleshooting quarterback of deals with clients; serve as the first line of communication for a client if there are issues accessing a new deal, and quarterback troubleshoot amongst internal teams (e.g. AdOps, product) to resolution

Establish key benchmarks/ KPIs for accounts and deals that you can manage to

Maximize deal performance to drive revenue for programmatic business

Organize x-functional meetings for purposes such as kick off calls, technical troubleshooting, etc.

Client Service

Manage client relationships and act as point of contact for any client questions

Client servicing lead, engaging with clients directly and provide a regular meeting or email communication with client to highlight deal performance trends, pacing, optimization recommendations, and gather feedback on the deals that were built to understand necessary changes to improve future schedules

Establish reoccurring client check-ins that are live (phone, video, in person) to encourage open line of dialogue

QBR client recaps, partner with internal team to pull together materials and insights for sales to present to clients

Follow client segmentation (e.g. Gold, Silver, Bronze) established by Senior Manager, Programmatic Account Management

Develop good working relationships with day-to-day contacts on buying teams

Sales and X-Functional Partnerships

Align on goals with individual sellers on each account

Collaborate with individual sellers to manage pipeline, stakeholder mapping, cultivating new relationships, and deal flow

Coordinate marketing/ sales material creation for agency/ client specific meetings

Understand agency objectives and KPIs and translate that into programmatic deals that meet those needs

Partner with Yield and Ops to maximize inventory usage to ensure deal delivery and/ or help fill holes to maximize fill rate

Stay ahead of the curve on marketplace trends relating to programmatic and CTV

Required Qualifications

Skills/Abilities and Knowledge

Knowledge of the programmatic ecosystem, and how Streaming/ OTT/ CTV is bought and sold

Experience with PMP and PG deal types

Experience with Salesforce, SSP Platforms (Magnite, Freewheel, others), or DSP Platforms (e.g. TTD, Yahoo, others)

Familiarity with and experience in programmatic; understanding of deal IDs, metrics, and optimization strategies

Customer obsessed to insure excellent client experience and service pre, during, and post

Demonstrated organizational skills and attention to detail

Effective communication skills in a faced paced sales environment

Collaborative mindset, ready to work with multiple cross-functional departments

Must be an excellent problem solver with expertise in finding solutions with the help of others

High level proficiency in MS Office, particularly excel as well as other data and analytics software

Effective verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view ability to craft and tell a compelling story

Familiarity with writing rationales and/or agency POVs ( point of views )

An analytical mindset that identifies solutions based in data

Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach, advertisers, and Madison Avenue

Comfortable with entrepreneurial speed and pinch hitting for different roles as we build

Education

Bachelor's degree (B. A.) from four-year College or University preferred or equivalent combination of education and experience

Related Work Experience

3-6 years experience in programmatic account management experience

Preferred Qualifications

Experience working within a high growth newly formed programmatic business

Previous experience in an Publisher, Ad Agency, SSP, DSP, Agency Trading Desk

Hands on experience with SSP, DSPs, marketplaces

Understanding of 3rd party ad servers, tags, and video ad serving concepts (e.g. VAST)