Account Director / Senior Manager, Marketing Activation - Publicis Groupe : Job Details

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

We are seeking an Account Director / Senior Marketing Activation Manager to work with a well-known telecommunications company embedded with this client.

The Account Director / Senior Manager is responsible for the creative strategy, design development, and final asset delivery for direct-to-customer communications. This role will interface and collaborate with the client's CRM, Prepaid, and MDU Business Unit teams to align on business strategies that drive specific line-of-business KPIs and messaging and creative consistency across multiple customer touch points and tactics. You will be responsible for building creative briefs that is thoughtfully integrated with other channels and aligns to overall direct response standard processes.

You will lead and implement the 360-process for all channel-specific campaign elements – email, direct mail, mobile push notifications, and EMS/RCS – ensuring that work is done on time, within budget, and aligns to the approved strategy.

Specific responsibilities include, but not limited to:

• Leading end-to-end creative process: From creative brief, through design development, to final delivery and proofs
• Leading multiple projects at various stages of creative process at any given time
• Communicating creative at various levels - all the way up to SVP - with the ability to sell-in and defend creative work
• Partnering with external agency on schedules, creative pipeline, and ensuring creative concepts elevate the customer experience; must be able to review creative and provide constructive, actionable feedback
• Collaborating with multiple stakeholders across the Business Unit and the broader Marketing Activation team to deliver campaigns that fulfill the needs of the business, brand, and consumer.
• Understanding specific customer segments and channel test strategies, as well as analyzing campaign results, to make recommendations for optimizing future creative executions

You'll need to have:

• Bachelor's degree or at least eight years of relevant work experience
• Knowledge of integrated marketing processes and principles.
• Knowledge of marketing standard methodologies; tailoring creative and messaging to unique customer segments
• Strong writing, communication, and collaboration skills to work closely with all internal and external partners of all disciplines
• Creative problem solving skills; can analyze information from various sources and extract key messages/needs/next steps

Even better if you have one or more of the following:

• Previous experience in MarCom, CRM, Agency Management, Digital Marketing
• Experience in all things Direct Response; knowledge of tactics, segmentation, creative execution, and creative testing.
• Ability to take smart risks, defend work and make strategic decisions.
• Ability to work in a flexible, dynamic and fast-paced environment.
• Committed to upholding the client's Brand, culture, and credo.
• Is an ambassador for the marketing department objectives and point of view on the Company's brand and its visual and verbal brand identity.

Where you'll be working

In this hybrid role, you'll have a defined work location at the client site (either NYC or Basking Ridge, NJ) 3 days a week.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $119,110 - $188,025/annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/31/2025.

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