Overview
Google Analytics Manager - Remote role at Kanak Elite Services.
Location
Remote
Experience
8+ years
Duration
1 YEAR
Responsibilities
- Define best practice approaches for analyzing online user behavior, configuring web analytics technology, and interpreting data.
- Determine objectives, methods and tools needed for iterative testing and optimization.
- Write analytics technical and functional requirements for public-facing digital properties.
- Create customized JavaScript or JSON code as needed for site analytics.
- Lead regular tagging audits, providing best practices, and troubleshooting to ensure accuracy.
- Provide site analytics technical expertise, estimates, and recommendations to the development lead and/or project manager.
- Communicate risks and issues in a clear and timely manner.
- Run regularly scheduled web analytics reports that contribute meaningful analysis and actionable insights to improve user experience.
- Conduct ad-hoc analysis and reporting for internal clients as requested.
- Create documentation such as data dictionaries and analytics requirements.
Mandatory Skills / Experience
- 8 years reporting, and technical background; Experience with Google Analytics (GA360, GA4) and Web tag managers (GTM, Tealium).
- 4-5+ years' experience managing enterprise-class web analytics platforms (e.g., Google Analytics 360, GA4, Web Trends); experience with platform migrations valued.
- Proficiency developing custom reports, advanced segments, and complex goals, and the interpretation and presentation of findings.
- Intermediate Excel skills and ability to integrate disparate data sets into clear reports and insights.
- Strong communication skills to collaborate with leadership, experts and decision makers.
- Knowledge of agile methodologies and modern software development practices.
Desirable Skills / Experience
- At least 8 years of digital software development.
- Passion for optimizing for best user experience using data and evidence.
- Experience with A/B and multivariate testing techniques.
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